Production, Marketing, Exhibition


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Production, Marketing, Exhibition

  1. 1. Production: DevelopmentA concept for the film is needed as afoundation and script writing is theway forward to convert ideas into thebasis for a script.Storyboards are sequences of smallsketches to show major scenes whichhelp communicate the screen writer’svision.
  2. 2. Production: BudgetA budget is needed on the type of film and the scale ofa film and as usual, the budget of a film considers if it isa box office hit or a box office bomb.Many companies provide financing for films, whothen provide equipments and/or a professional cast;However this is the case if the storyline is very good,so companies should not think that they are making abad investment.However there are festivals in which low budget filmsare held to show that films dont necessarily have tobe big budget.
  3. 3. Production: Cast & CrewCasts in films is a no brainer as the cast is the mainthing in film productions.Crews are very important as the specialisations ofeach individual contributes to the production
  4. 4. Production: LocationDepending on the film, location may have to be in several countries,many locations in a country or just a simple green screen. Studios areusually hired for special effects but most people on a big budget, use topof the range studios.
  5. 5. Production: EquipmentThe range of equipment varies as very amateur films just use a highquality camera and nothing more but people with a more higher budget,use equipments such as mid-top rang camera, lights, sound recorders i.e.microphone boom.
  6. 6. DistributionBig budget films find their way to cinemas throughdistributors, usually first in the country it was producedand later around the world, depending on the success itmade.However not all films appear on the big screen, soothers typically go straight to video release, meaningthey go on a DVD and skip the cinema part.Nonetheless, if a film is independent and is not likely topremier on cinemas, then festivals such as Cannes filmfestival, can be the solution.Those who are not keen in investing in DVDs andshowing it on the pictures; Films can be distributedonline and be available to download from well knownwebsites such as iTunes & Blinkbox etc...
  7. 7. MarketingTrailers is one of the direct way of marketing and mainstream television channelsadvertise trailers however there are online ways of marketing such as advertisingon YouTube, which has over 200 millions of viewers a day. The simple and classic way of marketing film posters and posters on mode oftransports, so passersby can capture a glimpse of the films as they travel; thismethod of marketing is very effective in heavy congesting cities with majority usingpublic transport.
  8. 8. ExhibitionThe audience can see films now easily than ever before; Popular titles whichare screened in cinemas usually go to DVD after 16 weeks or so as it variesand is sometimes aired ton free to air channels after couple of years.DVDs can not only be bought but also rented from stores such asBlockbusters or if a person doesnt want to take a trip to the stores, Video onDemand (VOD) allows the audience to see films with the functionality ofrewinding, forwarding, pausing & such and can be rented online and beplayed on devices such as PS3, iPad, Apple TV & such. Normal PC users canuse a website like iTunes just for simple viewing.