Target Audience Age Male 25 + 13 to 15 Female 22 to 24 16 to 18 19 to 21I asked a range of ages that I thought may be withinmy target audience and asked both men and womento determine who are my target audience as thisimpacts the text I will produce.
Target AudienceOf the ten people I asked the Do you read music magazines?majority read musicmagazines, especially rock and indiemagazines. No If yes what genre of music magazine do you Yes read? Pop Rock Classical Acoustic Indie 0% This indicates that there is a market for Indie magazines as people are 43% already reading them. It also reveals that the target audience’s age ranges 57% from 13 to over 25 as within each age group a person read Indie or rock magazines. 0% 0%
Question 1 1) Would you be interested in reading a new Indie music magazine? No 30% Yes 70%This indicates that there is an audience that would wantto read my product so there is a market for it.
Question 1 2) If yes please state why belowI then asked for some reasons as to why they might liketo read a new indie magazine so I would know whatthey want from my product. I got a number ofresponses that ranged from devote fans of Indie whowould be “interested in reading more about myfavourite artists” to newcomers to Indie who “want todiscover new bands” and “learn more about the genre”.
Question 2 What types of articles do you prefer reading?An even mix of all the above All 11% This clearly shows that the main types 0% Other of articles that my target audience News 0% 21% want are reviews and features.Gossip However there is a mix of results which 5% also implies that they would like a range of articles so the main types I will use are features and reviews but I’ll Features also put in news and some gossip so as 26% not to alienate potential customers. Reviews 37%
Question 31)What types of bands would you like to read about? This shows that my target Older Bands 14% audience want current bands to be covered within Established my magazine with large Bands established bands covered 48% most followed by new New Bands 38% bands with older bands wanted least.
Question 3 2) Please list four bands you feel fit into the Indie genre and you would like to read about.I got a number of bands such as: This indicates that there is •The Killers•White Lies •Noah and the Whale a wide range of genres•The Vaccines •My Chemical Romance with Indie from rock•Arctic Monkeys •30 Seconds to Mars bands, dance bands to•Black Keys •Wombats pop music with some only•Foster The People •Cage the Elephant known in Indie and rock•Asking Alexandria •Lost Prophets•Florence + the Machine charts and others popular •Young Guns•Adele within the charts as well. •Taking Back Sunday•Duffy Shows that there is a huge •Foals•Marina & the Diamonds scope of music that I •Foo Fighters•Kings Of Leon •Joy Division should try to include.•Radiohead Etc.•Bombay Bicycle Club
Question 4 This indicates that most people want the minimalist style of Q Kerrang which has a very unclutteredNME 20% front cover with one strong image40% as well as the slightly more chaotic visual style of NME which Q also tends to have one or two 40% strong images but more text so I’ll aim to create a more minimalist cover with some aspects of chaos to appeal to my target audience.
Question 51)Which name do you think would be best for a new Indie music magazine? Revolution Indie Off Note 0% This shows that my magazine should be called ‘Revolution’ as absolutely every person chose it so it clearly connects with my 100% target audience.
Question 52) Do you prefer the masthead to include a logo/branding or not? Yes No 0% This shows that my audience clearly want a definite brand that they can read and follow and this identity can be created through logo and branding. 100%
Question 6 What colours do you think best connote an Indie magazine? Mix This shows that there is Dark 20% 25% no set colour that Neon 0% connotes Indie but rather a mix of Bright contrasting dark, bright 25% Light 25% and light colours.Pastel 5%
Question 7What do you think persuades you to buy a music magazine? (Please tick 2) Contains artists you like This shows that the most Engaging cover image Layout important thing is the Written Style Interestign news/info that applies to you content of the magazine Friend recommendation Other and including artists that 0% the readers like and want to 5% read about. Also the front 15% 0% cover image is crucial in 0% engaging the reader in the 50% first place as well as 30% information that applies to the reader.
Question 8 Would you prefer the front cover to be… Literal 1) 10% 2) Group Shot 30% Single Artistic Person 90% 70%This clearly shows that my front cover image should be artistic andof a single person as this connotes the uniqueness of Indie andmakes for a more engaging image.
Question 9 Which of these writing styles do you prefer? "They have Each of these statements represents a released fivealbums to date" different style of writing and from my 10% results it’s clear that a mix of styles is "Better than the stuff in the wanted. For example the most charts" popular are celebratory, passionate 13% and emotive. However there is also "You know when quite a high demand for a derogatory you fall in love style that rejects music in the charts in with a band" "Musical Genius order to define the genre of Indie and 23% of Indie" 26% the difference between the two. "Passionate ""At least its about music" not the 22% "Whatever it insipid poison is you like we you hear on have" the radio" 3% 3%
Question 10 How much would you pay for an Indie magazine?£1-£1.50 £1.60-£2.10 £2.20-£2.70 This shows that most£2.80-£3.30 £3.40 + 0% 0% 0% people want to pay £2.20-£2.70 for a music 20% magazine so this is what I will aim to price my magazine at. 80%
Questionnaire ResultsThese questionnaire results have helped me better understand my target audience and shape what I want my music magazine to be like as I need it to appeal to my target audience in order for it to be a successful text.