The student used various technologies at different stages of creating three products, including MacBooks, iMovie, Photoshop, PowerPoint, Word, YouTube, Facebook, and blogs. Web 2.0 technologies like social media sites and video uploading sites were especially useful for research, feedback, and distribution. While Web 2.0 makes the market saturated, it helps independent creators reach audiences.

1. Technology
This presentation explores what technology I have used within
the research, construction, planning and evaluation of my
three products.

2. • I used skills I gained during Year 12 and developed my
understanding of MacBook's which I then used for all
stages of my project from research to creation and
evaluation.
• It was very useful as MacBook’s have programs on them
such a iMovie which I used to create my film.

3. • I used the schools Media departments camera, which are very good for filming
during the day and for music videos as they don’t need to record sound, I however
had a number of difficulties with it due to the nature of my film.
• As I’m filming a short film set at night I had a lot of issues with the camera as it
doesn’t film well in low light settings and the microphone is on the front of the
camera so picking up good enough quality sound was difficult.

4. • I used a high quality HD camera for the image for my review which gave me a
clear crisp image that was successful.
• However I did not have access to this for my poster so had to use a lower
quality camera which resulted in a lower quality of image. However this worked
to my advantage as it gave my poster an Indie film feel and connoted the genre
well.

5. • I used iMovie to edit my film which was very helpful as the editing
functions enabled me to create a professional looking film.
• It enabled me to experiment with transitions and effects easily in order to
create a product that best appealed to my target audience.
• It also enabled me to publish versions if my film straight onto to websites
such as Youtube which helped me to get feedback on it.

6. • I used Photoshop to create my ancillary’s and found it
extremely helpful due to the vast number of tools it has that
helped me edit my images and use the conventions of
posters and reviews.
• It was also very easy to save and upload images from it to
social networking sites which helped me to get in touch with
my target audience for feedback.

7. • When on my computer at home, a windows machine, I
used Windows Movie Maker to edit and upload videos of
my talking about my work and audience interviews.
• This was also very helpful as it allowed to upload straight
to websites again.

8. • I also used Paint to edit some images when Photoshop
wasn’t available.
• It was a very useful program but not as easy to use or as
successful as Photoshop was.

9. • I used Microsoft Powerpoint to
create presentations about things
such as Props and Technology.
• I then put it into Slideshare which
publishes the presentation online
and could easily be embedded into
my blog.
• Powerpoint helped me present my
work in a more creative and visual
way.

10. • I also used Microsoft Word to write my
script on then I again used Slideshare to
be able to display it online.

11. • I used Photobucket to upload images
and display them visually online.

12. • I used the online site Prezi to create
visually interesting and dynamic
presentations that include numerous
features such as films, images and
powerpoint presentation.
• I can then embed them easily onto my

13. • For similar reasons I have also
used Glogster to create posters
that I can upload onto my blog.

14. • I found that the internet was the most useful technology I
used as it enabled me to find images and films to
deconstruct and lots of other websites that provided other
functions such as Youtube and Prezi.
• It enabled me to find out vast amounts of relevant
information to do with short films and my ancillaries.
• It also enabled me to get in touch with my target audience
and get feedback on my products.

15. • I used social networking sites such as Facebook to get
feedback from my audience which I used to shape my
products.
• It also helped me to organise filming schedules as I
could easily get in contact with my cast.

16. • I used Youtube to find examples of short
films that I deconstructed and helped me
to understand the conventions of them.
• I also used it to upload versions of my
film which I then got feedback on.

17. • One of the most useful websites I’ve used is Blogger.
• I’ve used this throughout the whole process of creating my
products; for research, planning, creation, feedback and
evaluation.
• I’ve also used it to get feedback from my target audience as I
created polls on it in order to try and decide on certain features of
my product that I was unsure on.

18. • I used emails to get feedback from my
teachers and to organise filming with my
cast.

19. • I used a smart phone a lot
throughout all stages.
• I’ve used it to blog on, send
emails, find short films and images
to deconstruct, message people,
get feedback, take photos and
check the weather on the weather
app so I can plan filming.

20. • I’ve used Dafont a lot in the creation of my
poster and review as it provides a lot of
different fonts to use and allows me to choose
the best font for the reading I want my
audience to get.

21. • I’ve used Wordle to create
visually interesting mind
maps and presentations.

22. • I used a
number of
online
magazines
such as
‘Film Maker’
to give me
ideas and
inspiration
for my
products.

23. • I used Skype to get feedback from my
target audience and to again organise
filming with my cast.

24. • I used a scanner to upload my
storeyboard and put it onto my blog.

25. • I used Bubbl to create mindmaps
online that I then embedded onto
my blog.

26. Throughout this project I’ve used a vast array of
technology and the technology that’s been the most useful
is web 2.0.
Web 2.0 includes social networking sites such as
Facebook and Twitter, blogs and video and photo
uploading sites such as Youtube and Photobucket.
Throughout the process I’ve gained a greater appreciation
of how important Web 2.0 is now in today’s media savvy
world. Almost absolutely everyone that is part of my target
audience regularly uses Web2.0. My target audience is
one of the most targeted by media products as they have
one of the largest disposable incomes.

27. More and more producers and marketers of media
products are utilising Web 2.0 to gain feedback from target
audiences, promote products and distribute them. I have
done this too and found it incredibly useful.
However as useful as Web 2.0 is it has a number of
issues such as market saturation; anyone can make a film
or blog and this makes it difficult to promote a product in
such a competitive market. However arguably Web 2.0
helps independent film and media more than it harms it as
it enables those with a smaller budget to reach their target
audience which would have been virtually impossible
before.
Web 2.0 not only helps producers and marketers to reach
their audience but engages the consumer in the creation
of products too.