First of all I created my photoshop document bydoubling the width of my normal documents andusing rulers so I can see where each pageends. I also put the tickertape along the bottomfor the page number and logo to reinforce thebrand identity and house style and because it‟sa convention of magazines.
I then edited three potential images and putthem on the page to see which image workedbest. Editing images
I choose to use the first image as Ifelt that the upside down imageepitomizes Indie because the upsidedown image connotes how Indiedoesn‟t fit conventions. It‟s also anunusual image and thereforeengaging. Also the first image hasthe microphone from the front coverimage which again creates a senseof unity and professionalism.The styling of this image contrastswith the first though to create adifferent visual style within themagazine and connote the variousfaces of Indie.
I then created my masthead for the DPS. Whilst deciding on which Dafont font Ishould use I looked at DPS‟s from Q and NME and especially liked this from NME. Iliked the way the font was disjointed and unusual. I therefore looked at fonts thathad the same effect on Dafont and found this one. The disjointed font enhances theconcept behind the headline of change and turmoil. I then edited part of the font tobe the bright green that I have used throughout the magazine to reinforce brandidentity and create a cohesive text.The disjointed font also creates a cohesive text as by choosing to have a sleekerstyled person on the page and a white background creates a cleaner less chaoticpage than my previous pages as I wanted to connote how this publicationchallenges it‟s own conventions and changes for the artists like many successfulpublications do such as NME and Q. However the use of the font shows that themagazine still stays true to it‟s revolutionary concept whilst allowing for change toconnote the individual artists which again connotes how the magazine is purelyinterested in the artists. NME‟s font My font
I then created my introduction for the article on the left handside of the DPS.
I have again downloaded a font off Dafont and againchosen a slightly disorganised and chaotic font for thesame reasons as before. I have used large font onthe left hand side of the page with an eye-catchingfont as this is the introduction to the article andtherefore needs to grab the readers attention. I havealso fitted the text around the figure which connoteshow the font is about the person and how themagazine is focused on the artists.I have also highlighted certain words in a differentcolour, for example the name of the artist is red asthis links the name to the person who has red hair. Ihave also used the house colour of acid green andthe idiot font for the name of the magazine as this isthe font and colour used in the masthead soreinforces brand identity.I have also tried to create enigma within theintroduction of the article by writing things like “notdone with us yet” and “questions we know you‟re alldying to ask” which increases the atmosphere ofexclusivity and engages the reader. Also the ellipseat the end of the introduction encourages the readerto continue reading on to the next page.
I then wrote my main article and positioned it on the righthand page. I also adjusted my headline so that the “Turning”wasn‟t being cut in half by the page.
To open my article I wrote a brief introduction which describes where the interview takes place and the artist themselves as this is a convention of interviews in magazines. I then went straight into the interview and wrote it in a question and answer style with the questions from „Revolution‟ in green to again reinforce the brand identity. I also wrote the name of the magazine in the intro in the same font as the front cover and colour for the same reason as above. The answers I wrote in red to connote the artist and make it easier to see which is the answer and which the question. I tried to create a conversational tone within the article whilst still including the type of information that fans would be interested in such as who they‟ve been supporting, what it‟s felt like reaching success and what is next in store for the artist. All of the questions are aimed at the artist and their music which also connotes how Indie is preoccupied with the actual music not celebrity culture. In essence I have tried to write an easily accessible article that includes exclusive information so the reader feels they have gained something form reading it.
I then put the magazine‟s logo of the R with the fist in it at the bottom of eachpage in the left corner as this is a convention of my magazine and againreinforces brand identity. For the same reason I also put the logo by the side ofeach question that „Revolution‟ asked.
I also experimented with thelog by the questions and gotrid of the black from the logoto see which looked betterbut decided that the blackbackground made it standout more which engages thereader more and istherefore more effective. Italso connotes the brandmore so is more successful.
I then included a quote onthe left hand side of thepage. I initially wrote it ina handwritten font but feltthis didn‟t look right andwas too difficult to read sotried a different font. Itried a old typewriter fontand liked the aestheticlook of this and thought itworked well within thewhole aesthetic of theDPS. I wrote it in red toagain link it to the artistand have used this quoteto provide a lure for thewhole article.
This is my final version of my DPS. To finish it I elongated the quote tomake it stand out more, added a comedic caption for the picture in thebottom left corner to provide a more light hearted tone and put the logos inline with the text as it makes the page look more professional.
Layout• With my DPS I have created a much „cleaner „ looking page with a white background which contrasts to my other pages. This connotes how the magazine is unafraid of change and actively adapts its house style for the artist which implies to the reader that the most important thing for the magazine is the artist and music itself not public image.• The „cleaner‟ looking page also references Q as when creating my DPS I really liked the simplistic visual style of Q‟s DPS‟ and therefore wanted to experiment with it. By changing the visual style slightly it also connotes the many faces of Indie and the vast array of music it encompasses. It is also more accessible to a female audience as it does not appear as aggressive or masculine which connotes how I want this publication to have both a male and female readership.• However I have maintained my house style and organised chaos through the use of disorganised font which ensures that the magazine works cohesively as a complete text. Pages like this one influenced the design of my DPS.
Colour Codes• On my DPS I have used a variety of colours such as white, black, red and green. I have used them to connote various meanings. For example the white in the background connotes the purity of the publication/artist and how they are both focused on the music.• The black connotes the darkness of Indie and how it is so different from mainstream music and links to goth and punk music so references Indie music‟s past. It is also one of the colour codes used on every other page of the magazine so reinforces brand identity.• The green is used for a similar reason as the black as it is one of the prominent colours of the magazine and again helps to reinforce the brand identity. It also connotes how natural Indie music and this artist is whislt also being an acid green so connotes unusualness.• The red connotes the artist as she has red hair and has been used in the page with everything associated with her, for example the quote. This connotes how the artist is the most important thing and also how she is a danger to the mainstream music industry as she is successful whist still remaining true to her music which is what Indie is all about.