The document summarizes the front cover of a magazine. It discusses various design elements of the cover including the masthead in white sans serif font, the word "women" in large white font indicating the target audience, and the main sell-line about Beyonce placed conventionally on the left third. Beyonce is the main image on the cover, shown as a successful role model in a white formal dress posing confidently. Her image and accomplishments listed above are intended to inspire and attract the female readership.

1. The mast head is in a large, bold font, which grabs attention. The fact that ‘Billboard’ is a well known magazine which The name of instantly reflects genre as “Billboard” reminds us of
has a strong brand identity; they are able to allow the main image hide some of the letters and readers are still able to the music charts. As well as music, it reflects on the genre, RnB as
recognise it. The colour of the masthead is white, this makes it stand out as the background is black. It also reflects on it is a smooth and simple name which would not suit other genres
the sophisticated personality of audiences and also enhances simplicity and a structured colour scheme. The masthead such as Pop and Rock. It is in white sans serif font, and there are
is also positioned in the same place and in same font style in every issue, maintaining brand identity. three bright colours used amongst it to make the text stand out.
‘women’ instantly connotes that this issue of the magazine
A puff is also used, which is conventional content for a
is only for women, it is in large, white font which makes it
music magazine and is also in a conventional place.. In this
stand out. It is also one of the first things audiences see as
case, the puff advertises Beatles, Jacko Slow album sales
the human eye usually reads from top left to bottom right.
slide.” It is also different from other puffs as the
The colour used is the same as the mast-head. It is a sans
background remains the same but there is a ring around
serif font which grabs attention and is easy to read.
the text. The mode of address in this front cover stays
The background is plain and simple, adding sophistication to the simple and sophisticated with no flashing words.
magazine. It also shows that it is for an older audience and for
those in the higher ends of the professional bracket. The colour
black reminds us of awards, as it is always dark, this implies Beyonce Knowles is displayed in the front cover as the main
success. It displays success and adds simplicity of the magazine. image. Beyonce is a well known and successful RnB artist.
She is a very beautiful role model, in which women look up
to, and want to be like. Therefore they are likely to pick up
The main sell-line is set in a conventional place on the left the magazine, in order to find out more about her. She has a
hand third of the magazine. It issophiticated font which
Background colour – simple, in a bold, large gentle pout, showing that she is independent and follows
catches the audience’s eye and encourages them to buy her own rules and it is also very seductive. Her pout also has
straight away. In this case, the main sell-line is ‘Beyonce’ as she attitude, which enhances her desirable look. Women are
is a well known artist; audiences will want to find out more attracted to Beyonce, in support of this Laura Mulvey, a
about her. The sell-line also anchors the main image and feminist film theorist, states that everyone views things from
reflects on her success and achievements. All the sell-lines are the male gaze, even women. They want to be like those who
in a particular colour scheme of blue and white which adds to attract men, in this case, Beyonce. Target audience envy her
the sophistication. beauty and see her as a role model. Her hair is also neatly
‘our women of year’ implies that the magazine celebrities the combed back, adding to sophistication and allows her beauty
achievements of their artists. Inspiration is showed and be seen even more noticeably. The make-up she has put on
audiences also want to feel involved with the magazine and as gives her a flawless look, with perfect skin.
successful as Beyonce. Above this line, it states all of Beyonce’s
achievements: singer, actress, businesswoman and She is wearing a white formal dress. White connotes
philanthropist. This shows that she is capable of many things sophistication and success. It stands out as the background
as well as singing, making her a good role model. is black. The dress is well fitted and clings to her body, this
Her pose is very confident and
sophisticated. Her arms are holding her allows the audience see her hour glass figure and signature
There is a website, specially for Beyonce fans. This also reflects on the
waist , this reflects on her personality of curves clearly, and makes them envy it. They hope to find
amount of people that look up to her and find her inspiring. She is a
being independent. It is a pose which out how they could be like her in the magazine. The dress is
successful individual and her website is more important than the
reflects on all the work she has put in to also very feminine and attractive, a dress you would wear
magazine’s website. The size of the website is fairly large, demonstrating
music has been paid off and now she is to award functions.
that this magazine is a willing promotional tool for the artist.