The document discusses the role of design thinking and research in problem solving. It explains the phases of design thinking as understand, define, ideate, prototype, and test. It also outlines different roles of research as the equalizer, archeologist, interpreter, and devil's advocate. Finally, it provides an overview of how to design business strategy, tools, customer experiences, marketing, and a marketing plan.

1. Presented by:
BHAVESH BHANSALI
1313

2. What
ANALYTICAL
is
CREATIVITY
PROBLEM SOLVING

3. Phases of Design Thinking
UNDERSTAND
DEFINE
IDEATE
PROTOTYPE
TEST

4. Role of Research in Design Thinking
Don’t Assume: Ask!

5. Roles Of Research
 THE EQUALIZER
 THE ARCHEOLOGIST
 THE INTERPRETER
 THE DEVIL’S ADVOCATE

6. Designing a Business Strategy
Get Down to Business
Firstly,

7. Designing tools
Circles of influences
Yourself and your own network
Context map
The world outside your business
and its influences

10. Designing Live Customer Experiences
 Your Bricks-and-Mortar Location
 Create an empathy map
 Mapping the Customer Experience

11. Create an empathy map

12. Mapping the Customer Experience

13. Designing Marketing

14. Designing a Marketing plan
The Business Case
Strategic Overview
Marketing Objectives
Communications Objectives
Target Audiences
Marketing Strategies
Tactical Plan
Measurement