Design thinking for Entrepreneurs and small businesses

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This presentation discusses how design thinking can help you and your business. This gives insights on: What is design thinking, Different phases of design thinking, Role of research in design thinking, Designing a business strategy, designing tools, Circle of influences, context map, designing live customer/consumer expectations, empathy map, mapping the customer experiences, designing a marketing plan/Business plan.

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Design thinking for Entrepreneurs and small businesses

  1. 1. Presented by: BHAVESH BHANSALI 1313
  2. 2. What ANALYTICAL is CREATIVITY PROBLEM SOLVING
  3. 3. Phases of Design Thinking UNDERSTAND DEFINE IDEATE PROTOTYPE TEST
  4. 4. Role of Research in Design Thinking Don’t Assume: Ask!
  5. 5. Roles Of Research  THE EQUALIZER  THE ARCHEOLOGIST  THE INTERPRETER  THE DEVIL’S ADVOCATE
  6. 6. Designing a Business Strategy Get Down to Business Firstly,
  7. 7. Designing tools Circles of influences Yourself and your own network Context map The world outside your business and its influences
  8. 8. Designing Live Customer Experiences  Your Bricks-and-Mortar Location  Create an empathy map  Mapping the Customer Experience
  9. 9. Create an empathy map
  10. 10. Mapping the Customer Experience
  11. 11. Designing Marketing
  12. 12. Designing a Marketing plan The Business Case Strategic Overview Marketing Objectives Communications Objectives Target Audiences Marketing Strategies Tactical Plan Measurement

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