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Understanding: The Bigger Picture


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The best way to explain what we do is by practicing what we preach! This short visual story illustrates the range of situations where we help bring clarity and focus, and the hybrid design skills we use to move from understanding to action.

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Understanding: The Bigger Picture

  1. 1. Understanding: The Bigger Picture
  2. 2. 2 We are Sense. 2 Sense Information Design LLC is a New York-area design consultancy that helps bring focus and clarity to any situation. We handle understanding- and communication- related challenges involving organizations, teams, products, services, information, and experiences. Our goal is to enable real understanding that leads to meaningful action. So what does all that mean?
  3. 3. 3 We do more with design. Our services draw from four areas of expertise which we use to navigate all kinds of challenges. We determine the right blend of services based on your specific situation. Creative Problem Solving Facilitated sessions Session summaries Strategic plans Visual Thinking Sketch visualizations Working panels Design Research Exploratory research Ethnographic research Data collection tool design Qualitative analysis Research summaries Research papers Information Design Visual explanations Presentations Communications systems Information displays Learning experiences Design guidelines + + +
  4. 4. 4 We start from your point of view. Understanding comes first. We try to see your world as you see it to uncover what matters most to you.
  5. 5. 5 We think in systems. Knowing what’s working well, what could be better, and how to improve relies on your ability to see the big picture. How much do you see?
  6. 6. 6 What does your world look like today? DIFFICULT to manage complex work challenges? INSIGHT-POOR customer interactions and experiences? UNSYNCHRONIZED internal functions and departments? CLOSED view into the world your customers live in? UNPRODUCTIVE teamwork and strategic planning? UNKNOWN impact of products and services on customers? UNCLEAR communications? 6 LIMITED knowledge of the forces affecting your organization? LOW awareness of the forces affecting your customers?
  7. 7. 7 What might an ideal world look like? EASIER to manage complex work challenges SYNCHRONIZED internal functions and departments PRODUCTIVE teamwork and strategic planning OPEN view into the world your customers live in INSIGHT-RICH customer interactions and experiences CLEAR communications BROADER knowledge of the forces affecting your organization GREATER awareness of the forces affecting your customers KNOWN impact of products and services on customers 7
  8. 8. 8 How do you make it happen? How do you IDENTIFY GAPS and FIND SOLUTIONS? How do you MAKE SENSE of where you are now? How do you ENVISION where you want to be tomorrow? 8
  9. 9. 9 We can help. Early Stage Middle Stage Late Stage You’re trying to figure out what to focus on... You need to dig deeper or fill gaps in knowledge... You have a goal and are looking for a solution... You need to explain your solution idea... You need to launch your solution... You want to know the impact of your solution... Every organization is different, but three problem solving stages are common to all. If you’re not sure where to begin, that’s okay. We can find a starting point together. 9
  10. 10. 10 We’re your thinking and doing partners. Early Stage Middle Stage Late Stage Our role is to provide the “understanding layer” supporting all phases of problem solving, from the fuzzy, unframed beginning to the evaluation of the end solution. Gaining understanding through visualization, exploration, and evaluation Acting on understanding by facilitating ideation and action planning Enabling understanding by designing communications for different needs The UNDERSTANDING Layer 10
  11. 11. 11 We map and investigate. MAP • We ask questions and listen. • We visualize all the pieces of your story and map all the connections to create an initial picture of the present situation and future state. INVESTIGATE • We conduct research to dig deeper into parts of the map that were unclear. • We share our findings and work with you to narrow our focus based on your priorities and goals. Early Stage Middle Stage Late Stage 11
  12. 12. 12 We define and design. DEFINE • We help your team generate and evaluate ideas for solutions. • We work together to build workable action plans to turn chosen solution ideas into reality. DESIGN • We design communications that either support your solution, such as visual explanations, or serve as solutions themselves, such as learning experiences. • We test and refine communications to ensure effectiveness. Early Stage Middle Stage Late Stage 12
  13. 13. 13 We help launch and evaluate. LAUNCH • We ensure our communications meet all requirements, down to the last details of production and delivery. • We help plan and coordinate launch activities. EVALUATE • We assess the “people” side of a solution by looking at what changes occurred and where there’s room for improvement. Early Stage Middle Stage Late Stage 13
  14. 14. 14 We teach what we do. Real-World Design Thinking We approach design thinking as a creative problem solving process driven by people’s needs and supported by a hybrid set of skills and methods from visual thinking, design research, and information design. Working with Visual Thinking We focus on making ideas and information visible, workable, and understandable. You’ll learn when and how to use visual thinking in problem solving and gain exposure to a range of techniques. Design Research Fundamentals We present a structured approach to gaining insight into people, their behaviors, and their interactions with products, services, and information. Information Design in Action We cover fundamental information design principles for gathering, organizing, analyzing, and presenting information to enable understanding. If you want to build an in-house capability to tackle problems with greater confidence, we can equip your team with the fundamental skills and tools that we use ourselves.
  15. 15. 15 We’ve helped a variety of organizations. PREVIOUS INDIVIDUAL EXPERIENCE RECENT EXPERIENCE
  16. 16. 16 We’re a dynamic duo. Michael Babwahsingh Partner Sheila Pontis, PhD Partner Sheila is an information designer bridging theory and practice. Her work and research focus on understanding the conceptual side of the problem-solving process and users’ behaviors. After finishing her PhD in information design at University of the Arts London, she worked at University College London in visual analytics and serendipity projects. For more than 10 years, she has been teaching and facilitating workshops combining design research and visual thinking with information design. She has produced work for diverse industries and organizations in the United States, South America and Europe including TfL, Elsevier, Unilever and NHS. She is currently teaching a course about creativity, innovation, and design at Princeton University. Michael is an information designer focused on helping people make sense of their world. In his prior role as senior information designer at Humantific, a strategic design and innovation consultancy, Michael worked with for-profit and non-profit clients alike, including Pfizer, Wells Fargo, Liquidnet, Markets for Good, Sermo, and the American Human Development Project. His earlier experience spans brand strategy, identity design, and financial information design. He has taught design thinking at NYU Wagner Graduate School of Public Service. Michael received a BA in Art and Graphic Design with honors from Moravian College. @mbabwahsingh
  17. 17. Let’s get started! E-MAIL WEB TWITTER @senseinfodesign