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Design Thinking for Entrepreneurs and Small Businesses.

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This presentation is for new startups and entrepreneurs

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Design Thinking for Entrepreneurs and Small Businesses.

  1. 1. BOOK PRESENTATION ON “ DESIGN THINKING FOR ENTREPRENEURS AND SMALL BUSINESSES’’ -By Beverly Rudkin Ingle
  2. 2. ANALYTICAL CREATIVITY PROBLEM SOLVING WHAT IS DESIGN THINKING??
  3. 3. PHASES OF DESIGN THINKING
  4. 4. WHAT IS RESEARCH IN DESIGN THINKING?
  5. 5. DIFFERENT ROLES IN RESEARCH THE EQUALIZER THE DEVIL’S ADVOCATE THE INTERPRETER THE ARCHAELOGIST
  6. 6. DESIGNING A BUSINESS STRATEGY SWOT ANALYSIS CONTEXT MAP CIRCLES OF INFLUENCE STEP 1 STEP 2 STEP 3
  7. 7. SWOT ANALYSIS STEP 1
  8. 8. STEP 2 CIRCLES OF INFLUENCE
  9. 9. STEP 3 CONTEXT MAP
  10. 10. DESIGNING LIVE CUSTOMERS EXPERIENCE BRICKS AND MORTAR LOCATION CREATING THE EMPATHY MAP MAPPING THE CUSTOMER EXPERIENCE
  11. 11. BRICKS AND MORTAR MODEL
  12. 12. CREATING THE EMPATHY MAP
  13. 13. MAPPING CUSTOMER EXPERIENCE
  14. 14. DESIGNING MARKETING PLAN The Business Case Strategic Overview Marketing Objectives Communications Objectives Target Audiences Marketing Strategies Tactical Plan Measurement

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