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THINGS Agency, The Company Profile


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THINGS Agency, public Company Profile

Published in: Design

THINGS Agency, The Company Profile

  1. 1. a design and innovation agency for the Internet of Things
  2. 2. we think the digital and make it physical
  3. 3. services GOOD DESIGN IS GOOD BUSINESS [Thomas John Watson Jr.]
  4. 4. we work together with organizations to innovate creating hybrid experiences.
  5. 5. EXPERIENCE ECOSYSTEMS WE ORCHESTRATE SEAMLESS CUSTOMER EXPERIENCES ! Designing consumer experiences means explore and shape all the touch-points of the entire customer journey. In the ecosystem perspective, products, services, customers and their tools, are nodes in a web of complex relationships that are critical elements of a brand experience. ! ! Designers are not just designing for a user, or different user roles, but they are designing for a community which have experience of a brand through different channels (mobile, web, social, display, on/off) and multiple interfaces (touch, voice, gesture-based, visual). Creating a customer experience means orchestrating an ecosystem where each touch-point adds to the experience rather than repeating it. ! ! ! ! ! ! ! ! ! ! ! ! ! ! We create experience ecosystems from strategy definition and concept envisioning to detailed interface design. #orchestra#touchpoint#journey
  6. 6. CONNECTED PRODUCTS WE INVENT AND EVOLVE CONNECTED PRODUCTS ! In the Internet of Things vision, objects are connected and communicate each other sharing information, performing tasks and sensing the world. Objects are not isolated and play an active role within the experience ecosystems. ! ! ! Recently a new kind of connected objects are emerged from the intersection of design and technology perspectives, representing an anticipation of the Internet of Things: a little printer transforms the stream from friends into a miniature paper, a piano accepts song requests and strikes up in conversation with facing listeners, a white box notifies retweets giving you sweets. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! We design connected products that are physical interfaces of innovative services and networked activities: they share content and information, start conversations, and come to have a personality. #sharing#communicating#sensing
  7. 7. CAPABILITIES Trend & Design Research Product & Brand Evaluation Innovation Consulting Interaction/UI Design Physical Interaction Product Design Service Design ! ! ! Visual Design Participatory Design Prototyping & Evaluation Digital Strategy Brand Experience Technology Scouting Program Management
  8. 8. approach THE BEST WAY TO PREDICT THE FUTURE IS TO DESIGN IT [Richard Buckminster Fuller]
  9. 9. we team up with companies to develop business strategies and design innovative solutions.
  10. 10. we design innovative ideas we prototype concept ideas we envision strategic scenarios we identify together opportunities 3 421 DESIGN APPROACH
  11. 11. DISCOVERY DAY We work all day long with the company management to explore business needs and opportunities and to build a brief for a project of business innovation. #casestudies#benchmarking#designresearch #briefstorming 1 DAY JOINTLY BRIEF TO START WORKING WITH THINGS
  12. 12. STRATEGIC RESEARCH We gather consumer insights, conduct design research, and create user scenarios in order to define strategies for business innovation. The Strategic Research lasts 3 weeks and usually ends with the development of a concept idea within the identified strategy. #designresearch #scenariodefinition#insights #strategy 3 WEEKS STRATEGYTHINGS TO UNDERSTAND BUSINESS OPPORTUNITIES
  13. 13. INVENTION WORKSHOP We run workshops bringing together clients in a multi-disciplinary team to envision innovative design concepts of products and services. The outcomes of a workshop are a number of different product/service ideas (usually four/five) that can be further developed for brand communication or design investigation purposes. In a workshop the first versions of new interactive products and services are created. The Invention Workshop goes on for 4 weeks. #visualdesign#conceptideas#designresearch 4 WEEKS 4/5 CONCEPT IDEASJOINTLY TO DEVELOP INNOVATIVE IDEAS
  14. 14. HACK LAB We set up a lab for building an interactive prototype of a developed concept idea. Prototypes are the best way to evaluate a concept with stakeholders and potential users. An Hack Lab usually lasts 6 weeks. #visualdesign#conceptidea#designresearch #prototype 6 WEEKS PROTOTYPETHINGS TO PROTOTYPE THE CONCEPT IDEA
  16. 16. we consider design as driver of innovation.
  17. 17. designing the connected world inventing valuable product and service experiences focused on design innovation and community creation
  18. 18. ready to start the next evolution of Internet
  19. 19. © Copyright 2014
 Registered office:
 Viale Papiniano 44
 20123 Milano ITALIA
 P.IVA/Vat no. 08360540960 Operating office: 
 Via Bartolomeo Panizza 7
 20144 Milano ITALIA
 For inquiries, please contact
 Pierpaolo Bardoni Thank you!