GOOD DESIGN IS GOOD BUSINESS [Thomas John Watson Jr.]
we work together with organizations
to innovate creating hybrid
WE ORCHESTRATE SEAMLESS CUSTOMER EXPERIENCES
Designing consumer experiences means explore
and shape all the touch-points of the entire
customer journey. In the ecosystem perspective,
products, services, customers and their tools, are
nodes in a web of complex relationships that are
critical elements of a brand experience.
Designers are not just designing for a user, or diﬀerent user roles, but they
are designing for a community which have experience of a brand through
diﬀerent channels (mobile, web, social, display, on/oﬀ) and multiple
interfaces (touch, voice, gesture-based, visual). Creating a customer
experience means orchestrating an ecosystem where each touch-point adds
to the experience rather than repeating it.
We create experience ecosystems from strategy deﬁnition and concept
envisioning to detailed interface design.
WE INVENT AND EVOLVE CONNECTED PRODUCTS
In the Internet of Things vision, objects are
connected and communicate each other sharing
information, performing tasks and sensing the
world. Objects are not isolated and play an active
role within the experience ecosystems.
Recently a new kind of connected objects are emerged from the intersection of
design and technology perspectives, representing an anticipation of the
Internet of Things: a little printer transforms the stream from friends into a
miniature paper, a piano accepts song requests and strikes up in conversation
with facing listeners, a white box notiﬁes retweets giving you sweets.
We design connected products that are physical interfaces of innovative
services and networked activities: they share content and information, start
conversations, and come to have a personality.
Trend & Design Research
Product & Brand Evaluation
Prototyping & Evaluation
THE BEST WAY TO PREDICT THE FUTURE IS TO DESIGN IT [Richard Buckminster Fuller]
we team up with companies to
develop business strategies and
design innovative solutions.
We work all day long with the company management to explore business needs
and opportunities and to build a brief for a project of business innovation.
1 DAY JOINTLY BRIEF
TO START WORKING WITH THINGS
We gather consumer insights, conduct design research, and create user scenarios
in order to deﬁne strategies for business innovation. The Strategic Research lasts
3 weeks and usually ends with the development of a concept idea within the
#designresearch #scenariodefinition#insights #strategy
3 WEEKS STRATEGYTHINGS
TO UNDERSTAND BUSINESS OPPORTUNITIES
We run workshops bringing together clients in a multi-disciplinary team to
envision innovative design concepts of products and services. The outcomes of a
workshop are a number of diﬀerent product/service ideas (usually four/ﬁve) that
can be further developed for brand communication or design investigation
purposes. In a workshop the ﬁrst versions of new interactive products and
services are created. The Invention Workshop goes on for 4 weeks.
4 WEEKS 4/5 CONCEPT IDEASJOINTLY
TO DEVELOP INNOVATIVE IDEAS
We set up a lab for building an interactive prototype of a developed concept idea.
Prototypes are the best way to evaluate a concept with stakeholders and
potential users. An Hack Lab usually lasts 6 weeks.
6 WEEKS PROTOTYPETHINGS
TO PROTOTYPE THE CONCEPT IDEA
DESIGNING A PRODUCT IS DESIGNING A RELATIONSHIP [Steve Rogers]