11. “Creating good function and form
for things or experiences.”
Jacquelyn
BUSINESS ENTREPRENEUR
“A creative problem solving
practice that focuses on the
needs of an audience.”
Armando
INNOVATION LEADER
“Design is intent.
The intention of space/
object/ interaction.”
Tirsh
PRODUCT DESIGNER FABRICATOR
21. Why do/ don’t
people____?
Business, Design,
Psychology, Sociology
Anthropology converge
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
22. How might we
____?
Why do/ don’t
people____?
Brainstorming
Concept generation
Business, Design,
Psychology, Sociology
Anthropology converge
Design Strategist
Designers of all
disciplines
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
23. How might we
____?
Why do/ don’t
people____?
Mediums to leverage
Rationale
Brainstorming
Concept generation
Business, Design,
Psychology, Sociology
Anthropology converge
What form(s)
should this take?
Design Strategist
Designers of all
disciplines
Experience Designer
User Experience Designer
Service Designer
Product Designer
Interaction Designer
Art Director
Graphic Designer
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
24. How might we
____?
Why do/ don’t
people____?
Aesthetic
Craft
Implementation
Mediums to leverage
Rationale
Brainstorming
Concept generation
Business, Design,
Psychology, Sociology
Anthropology converge
What form(s)
should this take?
Details.
Details.
Details.
Design Strategist
Designers of all
disciplines
Experience Designer
User Experience Designer
Service Designer
Product Designer
Interaction Designer
Art Director
Graphic Designer
Art Director
Graphic Designer
Information Designer
Information Architect
Fabricator
Production Designer
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
25. DESIGN RESEARCHER
Observe people within their culture to understand
needs uncover design opportunities.
WHY? WHAT IF? WHAT? HOW?
images: THOUGHTLESS ACTS, JANE FULTON SURI +IDEO
Anthropology, Sociology, Psychology,
Human-Computer Interaction, Journalism
26. DESIGN STRATEGIST
Determine what to make do, why how to
innovate contextually by aligning business
goals with people’s needs.
WHY? WHAT IF? WHAT? HOW?
Business, Anthropology,
Sociology, Psychologyimage: ADAPTIVE PATH
27. SERVICE DESIGNER
Plan organize people, infrastructure, communication
material components of a service to improve its
quality the interaction between the service provider
their customers.
WHY? WHAT IF? WHAT? HOW?
Business, Anthropology, Sociology,
Psychology, Industrial Engineeringimage: SARAH KHALID
28. WHY? WHAT IF? WHAT? HOW?
INDUSTRIAL DESIGNER
Create craft physical products for people by
combining functionality, relevance commercial
viability with visual emotional appeal.
Anthropology, Sociology,
Engineeringimages: AMMUNITION GROUP ORAL B
29. WHY? WHAT IF? WHAT? HOW?
DIGITAL PRODUCT
DESIGNER
Create craft digital products for people, by
businesses by combining functionality, relevance
commercial viability with visual emotional appeal.
Anthropology, Sociology,
Engineeringimage: EVERNOTE
30. WHY? WHAT IF? WHAT? HOW?
USER EXPERIENCE (UX)
DESIGNER
Enhance satisfaction with a product experience by
improving the ease of use pleasure provided in
the interaction between the person the product.
Anthropology, Sociology,
Engineeringimage: INTUIT
31. ART DIRECTOR
Create the concepts, visual style imagery in
advertising brand campaigns that can manifest
in numerous ways online offline.
WHY? WHAT IF? WHAT? HOW?
images: THE META PICTURE
Anthropology, Sociology, Psychology,
Writing, Journalism
32. GRAPHIC DESIGNER
Make information visually appealing through words
typography, images, colors, /or graphic forms.
WHY? WHAT IF? WHAT? HOW?
images: FASTCO DESIGN
Anthropology, Sociology, Psychology,
Human-Computer Interaction, Journalism
33. INFORMATION DESIGNER
Present information to be understood effectively
efficiently, as well as beautifully.
WHY? WHAT IF? WHAT? HOW?
images: CORE77 WEANDTHECOLOR.COM
Statistics, Journalism,
Political Science