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Unit 18 rival products
1. Rival Products: Volvic
The first of the spring’s water was tapped in 1922, and the first bottles appeared on the
market in 1938. They are very well known with over 50% of the production of Volvic water is
exported to more than 60 countries throughout the world.
Reasons why it’s a rival product:
They provide more than just pure water they also produce a variety of fruit drinks named
“a touch of fruit”
Provides a high percentage of calcium and chloride
These are some of the print
advertisementtheyhave
producedtotry and sell their
waterproduct to people.They
have done thisverywell by
keepingitplainandsimple and
gettingwhattheywantpeople
to see onthe image for
example the grape one tellsus
how there couldbe a hintof
grape withinthe wateritself
withtheirrange of fruitdrinks.