Bacardi contracted Industrial Contacts to develop promotional products and print media for their "Pineapple Fusion" campaign. Industrial Contacts created unique inflatable menu holders with printed drink menus that were placed in hotel pools during events. The project was a success and the menu holders were reused at multiple occasions.
1. Bacardi contracted Industrial Contacts
to develop, design, and create print media along
with promotional products for their “Pineapple
Fusion” marketing campaign.
1 DUTIES: Present ideas to Bacardi working
in sync with their marketing strategies to further
enhance their campaign. As stated by Bacardi,
“We want something new and innovative to
be a part of our project”. Once our ideas were
approved I managed the project along its
timeline.
2 IMAGES: Each image is of a unique
inflatable menu holder that were placed in hotel
pools where Bacardi was advertising during
entertainment events. A printed and laminated
adult beverage menu was inserted into the
plastic opening. Instructions and repair kits were
included with each item has they were to be
utilized more than once.
TASKS: I performed the research involved
which in turn inspired me to present this idea.
I designed the original draft layouts of the
inflatable menu holder, I then communicated
my idea and submitted the proofs to the
manufacturing company and they designed the
final art, as seen to the left. I managed this project
along with various other print media supplies and
outdoor displays for this event. This project was a
great success and repeated on various occasions!
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2. JAMESON contracted Industrial Contacts
to create ideas to satisfy their marketing
campaign goal of “providing a client with a
usefool item where they will see our logo over 300
times in a year”.
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2 IMAGES: Jameson phone case. One is of a
template and the other is the finished product.
The design was approved and over 10,000 units
were produced and distributed at trade shows
and public events.
TASKS: I derived a few ideas, one of them
being the phone case displayed. Once approved,
I maintained a relationship with the marketing
coordinator at Jameson and they provided me
with various artworks that I can choose to use.
I then manipulated their artwork and designed
this phone case. I coordinated and managed the
production, budget, and logistics along all phases
of this project while under a strict deadline.
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DUTIES: Develop ideas for Jameson
with the end goal of satisfying their marketing
needs in regards to a promotional product for
which a customer can utilize on a daily basis.
The product was to be distributed in a city
where they had many public advertisements
and the product must contain their current
displayed artwork.
3. WWE allowed Industrial Contacts to present
various ideas for their online store. The goal was
to market and promote their wrestlers while also
being able to earn a profit from sales.
1
2 IMAGES: Wrestler gym set. Each set
originally included a protein shaker bottle, gym
bag, t-shirt, and towel.
TASKS: I presented the idea of a gym pack
set containing a logo of the wrestlers. I managed
the artwork, presentations, vendor relations,
client relations, logistics, and budget contraints
involved with this project.
WWE approved the idea and it became a great
success. Originally we did the project with only
3 wrestlers. After it became a success, it went on
to be a project with more than 10 wrestlers and
continues online to this day. After this project,
WWE went on to contract Industrial Contacts
with many more products and projects for their
online stores.
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DUTIES: I was assigned the task of
working with our new prospective client
WWE, whom we have never done business
with before. The vice-president of Industrial
Contacts trusted me to present my ideas and
presentations which in turn would determine if
we were going to have a new large account or a
missed opportunity.