Using Video, photos, tours & mobile in your marketing strategy.

1. Event Marketing
Video, Photo & Mobile Tours

2. Spread the Word-
Tradeshows & conferences
Event photo activation
Mobile marketing tours
Product launches
Video production
Compiled by author from 4eon.net

3. Video Marketing- Trends 2016
 Video will become a strategic tool for lead generation and qualification
 YouTube will be a complement, not the focus
 As video becomes a more prominent part of the marketing mix, video
analytics will become extremely important—and valuable
 You will be able to track how long a viewer remains engaged
image source googleimages.com

4. Boost Popularity Through YouTube
Brand your team members by highlighting their personalities and experiences
Help in recruiting talent by showcasing fun travel opportunities available at your
company
Show that your team is actively engaged in your industry
Introduce conference attendees and others to your brand
Compiled by author from contentmarketinginstitute.com

5. Video Marketing- Facts Tell, But Stories
Sell
 65% of video viewers will watch more than ¾ of a given video
 70% of marketing professionals report that video converts better than any
other medium
 Only 10% are actually using video analytics to enhance lead qualification and
customer insights
image source googleimages.com

6. Video Production
 Conversion rates are 1.7% higher for video users than non-video-users
 Create a series of videos that focus on your team’s conference trips
 Think about your goals and objectives, and plan accordingly
 Make sure you keep your social media channels in mind when creating your video
strategy
image source googleimages.com

7. Event Photo Activation- Using Photos
to Connect to Your Audience
• Experiential Event Photo Activation Combines Photo
And Brand Activation In Order To Make Better
Connections With Customers
• Event Photos Bring Up Positive Feelings In The Minds
Of Consumers, Who Become Loyal To Your Brand And
Purchase Your Products
Brand
Activation Is
The Process Of
Making A Brand
Well Known
And Loved By
Consumers
Compiled by author from 4eon.net

8. Event Photo Activation- Key Points
Tap into the buyers' passions using creative strategies and ideas
Connecting buyers at the right time, and place so that they become a motivated
user and fan of the brand
Photo activation combined with social media is becoming a standard at festivals
and events because of its effectiveness in the event planning strategy
Compiled by author from econsultancy.com

9. Digital Photo Activation- Helps to
Accomplish Goals
Digital photo activation is a fun, interactive offering for attendees
They can be completely customized with branding and messaging
There is a viral impact that can be used in social media channels
They can be a great way for brands to collect consumer data for
targeting in the future
Compiled by author from 4eon.net

10. Photo Activation- Promotional
Business Uses
Workshops
Event Sponsorships
Trade Show Booths
Direct Mail Campaigns
Compiled by author from econsultancy.com

11. Photo Activation- Creating Deeper
Connections
Inspiring Brand
Activists
Better
Product
Understanding
Gaining
Exposure
Compiled by author from 4eon.net

12. Mobile Marketing Tours
 Combines word of mouth advertising with media presentation strategies
 Transforming a car, truck or bus into a marketing vehicle
 Introduce your brand to commuters, students and busy shoppers
image source googleimages.com

13. Creative- Mobile Tour Types
College Campus Events
Community Events
Demonstration Events
Consumer Intercept Surveys
Customer Experience Events
Grilling Events
Compiled by author from interactionsmarketing.com

14. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

15. Sources Cited:
 "Brand Activation and Its Role in Driving Consumer Engagement and Awareness." Econsultancy.
Web. 25 Nov. 2015. https://econsultancy.com/blog/66013-brand-activation-and-its-role-in-
driving-consumer-engagement-and-awareness/
 "Experiential Event Photo Activation Marketing." 4 Everything or Nothing. Web. 25 Nov. 2015.
http://www.4eon.net/experiential-marketing/event-photo-activation/
 "Grassroots Marketing Strategies| Event Marketing | Experiential." 4 Everything or Nothing.
Web. 4 Nov. 2015. http://www.4eon.net/grassroots-marketing-campaigns
 "How Mobile Tours Are a Sustainable Addition to Experiential Marketing Campaigns." Business 2
Community. Web. 30 Nov. 2015. http://www.business2community.com/mobile-apps/mobile-
tours-sustainable-addition-experiential-marketing-campaigns-01220445#t3SkJVkt0rXAu49b.97
 "Interactions - Mobile Tours. Web. 30 Nov. 2015.
http://www.interactionsmarketing.com/services/outdoor-mobile-tours.html