Some personal thoughts, some inspirations from others on Brand Disruption

1. UNTHINK!
BRAND DISRUPTION

2. “Disruption is the art of asking better questions,
challenging conventional wisdom and
overturning assumptions and prejudices that get
in the way of imagining new possibilities and
visionary ideas. ”

3. CHALLENGER BRANDS ARE THE
MOST DISRUPTIVE

4. CHALLENGER THINKING IS
EQUALLY DISRUPTIVE

5. DISRUPTION IS ALMOST ALWAYS
LED BY INNOVATION

6. DISRUPTIVE BRANDS CREATE
DIFFERENTIATION THROUGH VALUE DELIVERY
SYSTEMS

7. “We noticed our
kids were more
entertained when
they were playing
with toys from
someone else’s
house.”
My Busy Bucket Toy Rental
DISRUPTIVE THINKING SPARKS OFF
WITH A UNIQUE INSIGHT

8. Company name recognition goes from about 2% to higher than 90%
DISRUPTION CAN BE AMPLIFIED
THROUGH STORYTELLING

9. Different: Escaping the Competitive
Herd, Harvard professor, Youngme Moon,
observes corporations have become experts at
“augmentation and replication”, but aren’t that
good at creating meaningful differences

10. IDENTIFYING TRENDS THAT CAN BE LEVERAGED
HELPS DEFINE A NEW CATEGORY OR SUBCATEGORY,
AND OWN THAT NEW FRAME OF REFERENCE.
WWW.BRANDAMPLITUDE.COM

11. LEVERAGING CATEGORY APPEAL IN A NEW OR
INTERESTING WAY. EXPLORING WAYS TO REFRAME
TO ENHANCE RELATIVE APPEAL.
WWW.BRANDAMPLITUDE.COM

12. DISCOVER THE IDEOLOGIES IN THE CULTURE THAT
ARE SPEAKING IN A MEANINGFUL WAY AND
HARNESS THEM TO DISTINGUISH THE BRAND.
WWW.BRANDAMPLITUDE.COM

13. 1) Green without "Green"
2) Social Media for Social Change
3) Learner Centered Education
4) Better by Design
FINALLY, 4 DISRUPTIVE BUSINESS IDEAS
ANYA KAMENETZ OF FAST COMPANY

14. Time to Unthink!
Thank you