Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing: 3 Tips to Making Content Stick

331 views

Published on

Are you creating content that resonates with readers? Learn 3 simple tips to get more out of your content marketing efforts by creating great content.

-By Greg Secrist, CEO and Co-founder of BKA Content

Published in: Education
  • Be the first to comment

  • Be the first to like this

Content Marketing: 3 Tips to Making Content Stick

  1. 1. • Founded in 2009 • Industry Leading Content Provider • Service SEO Agencies & Enterprise Companies • Hand-picked & Experienced U.S. Writers • Dedicated Writing Teams • Account Managers • Custom Content Creation Who are we?
  2. 2. Why is good content so important? Statistics provided by: TMG Custom Media & Marketing Tech Blog 61% 7/10 90% of consumers feel better about a company that delivers custom content customers prefer to learn about a company via articles instead of ads of consumers find custom content useful GOOD CONTENT
  3. 3. How do you create good content that “sticks” to readers? ?
  4. 4. Understand Your Audience Who are they? What drives their behavior? Why/how do they buy?
  5. 5. Create customer personas to: • Pinpoint who the target buyer is • Find out what drives customer behavior • Learn how customers think • Understand how and why they make buying decisions • Learn when they buy
  6. 6. Focused content is more meaningful and useful to readers/customers.
  7. 7. Use Good SEO • No keyword stuffing • Use long tail keywords • Good title tags /H1,H2 etc. • Image alt text • Internal/external linking • Mobile/tablet display
  8. 8. Do links still matter in content? YES NO
  9. 9. "It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality for search results.“ – Matt Cutts Source: Google Webmaster Help Yes they do!
  10. 10. Answer Questions • Think about “Conversational Search” terms when planning out content ideas • Create content that answers specific user questions
  11. 11. Why is this so important? Hummingbird • Focusing on the “meaning” behind search terms • Paying more attention to each word within a query • Matching the “meaning” of a search with pages instead of just matching a few words Hummingbird is:
  12. 12. DON’T - Over-generalize content subject matter DO - Be specific and focused with subject matter Bad Example: An article on “The history of roofing.” Good Example: An article on “The differences between three-tab and architectural shingles.” Examples
  13. 13. Answering specific questions gives content more “meaning.”
  14. 14. Making content “stick” is as easy as: Understanding Your Audience Using Good SEO Answering Questions
  15. 15. How can help? • Extensive specialized content experience • Easily handle high volumes • Dedicated writing teams produce consistent quality • One point of contact via our managed services • Built to instantly become the content extension of your agency/company
  16. 16. www.bkacontent.com To learn more, visit us online at Thanks for listening! or CALL 801-441-0737

×