This short deck has been inspired by a www.afaqs.com article on MTV Roadies. I have added a few success factors, alongwith some data from the article.

1. MTV ROADIES: THE WINNING FORMULA

2. INDIA’S LONGEST RUNNING
REALITY SHOW IN THE YOUTH
GENRE

3. Over 1.5 million people auditioned since 2003
Major viewership from Mumbai, Delhi, Punjab, Gujarat, Rajasthan
and Uttar Pradesh.
Roadies Season 7 was watched by nearly 60 million Indian viewers
and this grew by 34 per cent to over 80 million viewers, by the
eighth and ninth seasons.
So far, the 10th Season has reached 35 million viewers, in five
episodes and the channel is expecting to cross the 100 million mark.
In its 10th season, the show is being simulcast in 35 countries
Australia, New Zealand, Nepal, Sri
Lanka, Maldives, Qatar, Singapore, US, UAE, Angola and Mozambique.
Adapted internationally.
Pakistan was the first one to adopt it, in 2010.
The channel is in talks with a couple of other countries
too, including Bangladesh and Indonesia.

4. Youth Connect:
It’s all about
ATTITUDE
The Antagonist

5. The (R)Evolution

7. What lies behind the success?

8. #1. Unbriddled PASSION
Hosts, participants, crew
Makes it authentic

9. #2. Engaging Content
“Keeps old audience surprised, New audience hooked.”-afaqs
Tv+Digital

10. #3. People. Tasks. Journey
Focus on three critical success factors.

11. #4. Conflicts. Provocations.
Built into the template. Adds to the
entertainment, surprise.

12. #5. The Adventure Experience
"I relish the show. You cannot predict what is going to happen
next. Every episode treats you to new adventure," Kalpana
Bajaj, a Delhi-based housewife.

13. #6. "Nothing is rigged on 'Roadies”
Real. Raw. Authentic. Honest.
.

14. Finally, no matter what, the show is
always TRUE to the promise of
“Be Yourself”.