The document discusses techniques for improving creativity and innovation. It covers topics like the differences between creativity, innovation and entrepreneurship; barriers to creativity; divergent and convergent thinking; and techniques for improving the creative process such as brainstorming, mind mapping, TRIZ and rapid prototyping. Specific examples are provided to illustrate innovative breweries and how they apply creativity.

1. CHAPTER 2 DISCUSSION QUESTIONS
1) Explain the differences between creativity, innovation, &
entrepreneurship.
2) Can creativity be taught?
3) State & summarize the 10 barriers to creativity.
4) Summarize each of the 7 steps in the creative process.
5) Explain the difference between left & right brain thinking.
6) Explain the difference between convergent & divergent
thinking.
7) Explain each of the following techniques for improving the
creative process:
A) Brainstorming.
B) Mind-Mapping.
C) TRIZ.
D) Rapid Prototyping.

2. CREATIVITY EXERCISES
CREATIVITY CLIP

3. CREATIVITY
-THE ABILITY TO DEVELOP NEW IDEAS & TO DISCOVER
NEW WAYS OF LOOKING AT PROBLEMS &
OPPORTUNITIES.

4. INNOVATION
-THE ABILITY TO APPLY CREATIVE SOLUTIONS TO
PROBLEMS & OPPORTUNITIES TO ENHANCE OR TO
ENRICH PEOPLE’S LIVES.

5. CREATIVITY + INNOVATION = ENTREPRENEURSHIP
•CREATIVITY:
-THINKING NEW THINGS
•INNOVATION:
-DOING NEW THINGS
•ENTREPRENEURSHIP:
-THE RESULT OF A DISCIPLINED, SYSTEMATIC PROCESS
OF APPLYING CREATIVITY & INNOVATION TO NEEDS &
OPPORTUNITIES IN THE MARKETPLACE.
-INVOLVES APPLYING FOCUSED STRATEGIES TO NEW
IDEAS & NEW INSIGHTS TO CREATE A PRODUCT/SERVICE
THAT SATISFIES CUSTOMERS’ NEEDS OR SOLVES THEIR
PROBLEMS.

6. CREATIVE/INNOVATIVE ENTREPRENEURSHIP

7. INNOVATIVE/CREATIVE MICROBREWERIES

8. KNOWN FOR EXPERIMENTAL/EXTREME BEERS WITH NON-
STANDARD INGREDIENTS.
RAISON D’ETRE
(THE REASON FOR THE
EXISTENCE OF SOMETHING)
INGREDIENT: GREEN RAISINS

9. 100 BARREL SERIES
-CELEBRATES THE BREWING TALENTS & CREATIVITY OF
HARPOON BREWERS.
-FROM EXPERIMENTAL STYLES TO INTERPRETATIONS OF OLD
FAVORITES, THE BEER IS BREWED IN A LIMITED BATCH & IS A
PERSONAL EXPRESSION OF THE ART OF BREWING.

10. ECO-BREW
-THE BREWERY BELIEVES IN FINDING WAYS TO MINIMIZE THE
ENVIRONMENTAL IMPACT THE BREWERY HAS ON THE ENVIRONMENT.
-ONE WAY IS THROUGH “SPENT MASH.”
-LONGTRAIL PRODUCES OVER 8 TONS OF SPENT MASH EVERY DAY WHICH
THEY OFFER TO LOCAL DAIRY FAMERS TO FEED THEIR COWS AS AN
ALTERNATIVE TO THE HIGH COSTS OF OTHER FEED.

11. CAN CREATIVITY & INNOVATION BE TAUGHT?

12. LEFT BRAIN VS RIGHT BRAIN

13. DO YOU SEE THE DANCER TURNING CLOCKWISE OR
COUNTER CLOCKWISE?
CLOCKWISE = RIGHT BRAIN
COUNTER CLOCKWISE = LEFT BRAIN

14. BARRIERS TO CREATIVITY

15. 1) SEARCHING FOR THE ONE RIGHT ANSWER.
-MORE OFTEN THAN NOT, THERE IS NOT JUST ONE RIGHT
ANSWER. DEPENDING ON THE PROBLEM, MANY
SOLUTIONS MAY BE APPLICABLE.

16. 2) FOCUSING ON BEING LOGICAL.
-LOGICAL THINKING CAN RESTRICT CREATIVITY.
INTUITION:
-BASED ON THE ACCUMULATED KNOWLEDGE &
EXPERIENCES A PERSON ENCOUNTERS OVER THE
COURSE OF A LIFETIME.
-NEEDS TO BE UNLOCKED FROM OUR SUBCONSCIOUS, &
LOGICAL THINKING PREVENTS US FROM UNLOCKING IT.

17. 3) BLINDLY FOLLOWING THE RULES
-SOMETIMES COLORING OUTSIDE THE LINES IS A GOOD
THING. BREAKING EXISTING RULES ALLOWS US TO SEE
NEW WAYS OF DOING THINGS.

18. 4) CONSTANTLY BEING PRACTICAL.
-BREAKING AWAY FROM PRACTICALITY FREES THE MIND
TO CONSIDER CREATIVE SOLUTIONS THAT OTHERWISE
MIGHT NEVER ARISE.
-ALLOWS ENTREPRENEURS TO CONSIDER TAKING A
PRODUCT/CONCEPT FROM ONE AREA & PLACING IT IN A
TOTALLY DIFFERENT APPLICATION.

19. 5) VIEWING PLAY AS FRIVOLOUS.
-THERE IS A CLOSE RELATIONSHIP BETWEEN THE “HAHA”
OF HUMOR & THE “AHA” OF DISCOVERY.
-PLAY PROVIDES THE OPPORTUNITY TO REINVENT
REALITY & TO REFORMULATE ESTABLISHED WAYS OF
DOING THINGS.

20. 6) BECOMING OVERLY SPECIALIZED.
-DEFINING A PROBLEM TO A SPECIFIC AREA
(MARKETING/PRODUCTION/ETC) LIMITS THE ABILITY TO
SEE HOW IT MIGHT BE RELATED TO OTHER ISSUES.

21. 7) AVOIDING AMBIGUITY.
-BEING EXCESSIVELY DETAIL ORIENTED IN AN
IMAGINATIVE SITUATION TENDS TO STIFLE CREATIVITY.
-AMBIGUITY REQUIRES US TO CONSIDER AT LEAST 2
DIFFERENT, OFTEN CONTRADICTORY, IDEAS WHICH IS A
DIRECT CHANNEL TO CREATIVITY.

22. 8) FEARING LOOKING FOOLISH.
-NEW IDEAS ARE RARELY BORN IN A CONFORMING
ENVIRONMENT.
-CREATIVE DESTRUCTION: RETHINKING CONVENTIONAL
ASSUMPTIONS & DISCARDING THOSE THAT ARE NO
LONGER USEFUL.
-BE A HOLDEN CAULFIELD NOT A NICK CARRAWAY.

23. 9) FEARING MISTAKES & FAILURE.
-TRYING SOMETHING NEW OFTEN LEADS TO FAILURE.
HOWEVER, FAILURE IS NOT AN END. IT IS A LEARNING
EXPEREINCE ON THE WAY TO SUCCESS.
-”DO OR DO NOT. THERE IS NO TRY.”

24. 10) BELIEVING: “I’M NOT CREATIVE”
-SEARCH FOR SOLUTIONS TO PROBLEMS TO EXCUSES.
-NOT BELIEVING IN YOURSELF & YOUR ABILITIES IS SELF-
DEFEATING.
-REMEMBER, CONFIDENCE IS MAIN CHARACTERSITIC OF A
SUCCESSFUL ENTREPRENEUR.

25. CONVERGENT VS DIVERGENT THINKING

26. CONVERGENT THINKING
-THE ABILITY TO SEE SIMILARITIES & THE CONNECTIONS
AMONG VARIOUS DATA & EVENTS.
-A THOUGHT PROCESS WHICH FOLLOWS A PARTICULAR
SET OF LOGICAL STEPS TO ARRIVE AT ONE SOLUTION.
CHRIS SAVARESE & RadarGolf
RADIO FREQUENCY IDENTITY TAGS (RFID)

27. DIVERGENT THINKING
-THE ABILITY TO SEE THE DIFFERENCES AMONG VARIOUS
DATA & EVENTS.
-A THOUGHT PROCESS OR METHOD TO GENERATE IDEAS
BY EXPLORING MANY POSSIBLE SOLUTIONS.

28. TECHNIQUES FOR IMPROVING THE CREATIVE PROCESS

29. BRAINSTORMING
-A PROCESS IN WHICH A SMALL GROUP OF PEOPLE INTERACT WITH
VERY LITTLE STRUCTURE WITH THE GOAL OF PRODUCING A LARGE
QUANTITY OF IMAGINATIVE IDEAS.
-FOCUS ON QUANTITY OF IDEAS, NOT QUALITY.
-FREEWHEELING:
-SUGGESTING ANY IDEA THAT COMES TO MIND.
-2 PIZZA RULE:
-KEEP GROUPS SMALL (5-8). IF A GROUP CAN EAT MORE THAN
2 PIZZAS DURING THE SESSION THEN IT IS TOO BIG.

30. MIND MAPPING
-A GRAPHICAL TECHNIQUE THAT ENCOURAGES THINKING
ON BOTH SIDES OF THE BRAIN, VISUALLY DISPLAYS THE
VARIOUS RELATIONSHIPS AMONG IDEAS, & IMRPOVES
THE ABILITY TO VIEW A PROBLEM FROM MANY SIDES.
-STEPS:
1) START BY SKETCHING A PICTURE OF THE PROBLEM.
2) WRITE DOWN EVERY IDEA THAT COMES TO MIND &
CONNECT THE IDEAS TO THE PICTURE.
3) ORGANIZE THE IDEAS INTO RELATED GROUPS.

31. TRIZ
-A LEFT-BRAINED, SCIENTIFIC, STEP BY STEP PROCESS
DESIGNED TO HELP SOLVE ANY TECHNICAL PROBLEM.
RAPID PROTOTYPING
-THE PROCESS OF CREATING A MODEL OF AN IDEA,
ENABLING THE PERSON TO DISCOVER FLAWS IN THE IDEA
& TO MAKE IMPROVEMENTS IN THE DESIGN.
-”A PICTURE IS WORTH A THOUSAND WORDS.”