Healthcare Innovation Now: 3 themes and 10 insights.

1. Mobile Healthcare SummitSEPTEMBER 2011

2. 2 7

3. frog drives innovation for the connected world. 3 7

4. One global team Seattle Amsterdam Kiev & Vinnitsa Boston Milan MunichSan Francisco New York Gurgaon Austin Shanghai Chennai Bangalore Johannesburg Mobile Healthcare Summit © 2011. conﬁdential & proprietary. 20/09/11 4

5. One processDiscover Design Deliver DeployAnalysis Becomes Insights Insights Become Ideas Ideas Become Products Products Become Reality• Design research • User Experience architecture • Detailed design & • Certiﬁcation• Market and business research • Sketching and modeling documentation • Systems integration• Technology assessment • Ecosystem integration • Software architecture & • Packaging and marketing• Opportunity mapping • Visual design engineering support • Prototyping and usability • Testing & Quality Assurance • Post-launch revisions and • Out-of-the-box-experience enhancements Mobile Healthcare Summit © 2011. conﬁdential & proprietary. 20/09/11 5

6. introductionin the next 20 mins or so...

7. frog & healthcareconnected careconnect all participantssimplify access to informationimprove decision-makingmotivate healthier behaviors

8. today3 themes, 10 insights

9. theme #1what we talk aboutwhen we talk about people

10. User-Centered Designpatient-centric solutions

11. what about you?people are not their diseases

12. insight #1people, not patients.

15. insight #2context & time matter. a lot.

16. product-centric innovationsmall changes, big impact

19. insight #3small detailsmake a huge di erence.

20. innovation for healthcare professionalsget in the ﬂow

21. PatientSafe PatientTouch

22. insight #4where protocol & e ciencyrule it’s all about workﬂow.

23. theme #2data, software, services

24. from data to information to knowledge …view and Discussed …view and Interact with Interact with health health information, information, People which is… which is… Professionals in their daily Delivering lives… Shared Healthcare...generate data, which is… Transformed generate data, which is… Collected Collected Correlated Stored Aggregated Aggregated Mobile Healthcare Summit © 2011. conﬁdential & proprietary. 20/09/11 28

26. www.opte.orghuge data-sets overlap and intersect,shaping new industries and ecosystems

27. every species gives a littlefor all the (other) species to thrive

28. insight #5connected continuums:think ecosystem, not silo.

29. innovation for emerging marketslow-tech, high impact

30. Project Masiluleke

31. Project Masiluleke

32. insight #6to increase shared access,innovation is where you ﬁnd it.

33. behavior-centric innovationsocial networksas infrastructure

36. insight #7leverage participation & funto increase engagementand enlarge the circle of care.

37. open-ended innovationwhen design leads R&D

38. e-monitors

39. e-monitors

40. insight #8create open ecosystemsfor new value to be shared.

41. technology-centric innovationnew opportunities, new rules

43. NovartisPatientEmpowerment Self-tracking progress increases the patient’s awareness by objectifying subjective perceptions and falliblePut patients back in control of their health recall of past events.and life by enabling self-care. Community-enabled care is possible thanks to direct connections to caregivers and other patients. Leveraging motivation and rewarding schemas rather than fear and guilt.

44. NovartisCaregiverEngagement Rebalancing the relationship so that the focus of all interactions shifts away from the patient’s medicalFrom emotional lightning rods to condition.protagonists in the patient’s recovery. The circle of care can be extended also to those people who are not physically close to the patient. The more caregivers are enabled to properly assist the patient the less Healthcare Professionals need to be involved in minor issues that take time and reduce their e ciency. Mobile Healthcare Summit © 2011. conﬁdential & proprietary. 20/09/11

45. NovartisPhysicianEvidence By enabling trust, evidence improves the quality of the relationship between physicians and patients.Better decisions and better care because Reliable and timely data about patientof objective information about the health and behavior patterns.patient’s state and behavior. Increased quality of care and better outcomes with the same limited number of interactions. Prioritize interventions for those who really need attention. Mobile Healthcare Summit © 2011. conﬁdential & proprietary. 20/09/11 49

46. NovartisNurseE ciency Streamlined communications with physicians and patients.Provide the best support possible in the Streamlined check-up scheduling.limited time available. Shared best practices with patients and colleagues. Prioritize interventions for those who really need attention.

48. insight #9connect all participantssimplify access to informationimprove decision-makingmotivate “virtuous” behaviors

49. theme #3time is a scarce resource

50. Syd Mead

51. insight #10Not just compelling visionsof a perfect future,but a present that’s a betaof the future we want to live in.healthcare needs innovation.now.

52. 3 themes, 10 insightsa quick recap

53. center your solutions aroundpeople, not patientsforget products, thinkdata, software, servicesforget doing it alone, thinkecosystems, not siloshealthcare needsinnovation. now.

54. fabio.sergio@frogdesign.com www. frogdesign.com @frogdesign