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Healthcare Innovation Now: 3 themes and 10 insights.

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Healthcare Innovation Now: 3 themes and 10 insights.

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frog’s Executive Creative Director Fabio Sergio builds a strong case at Mobile Health Industry Summit 2011 in Brussels about why healthcare solutions should be ecosystem-based and designed around people, not "just" patients.

frog’s Executive Creative Director Fabio Sergio builds a strong case at Mobile Health Industry Summit 2011 in Brussels about why healthcare solutions should be ecosystem-based and designed around people, not "just" patients.

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Healthcare Innovation Now: 3 themes and 10 insights.

  1. 1. Mobile Healthcare Summit SEPTEMBER 2011
  2. 2. 2 7
  3. 3. frog drives innovation for the connected world. 3 7
  4. 4. One global team Seattle Amsterdam Kiev & Vinnitsa Boston Milan Munich San Francisco New York Gurgaon Austin Shanghai Chennai Bangalore Johannesburg Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 4
  5. 5. One process Discover Design Deliver Deploy Analysis Becomes Insights Insights Become Ideas Ideas Become Products Products Become Reality • Design research • User Experience architecture • Detailed design & • Certification • Market and business research • Sketching and modeling documentation • Systems integration • Technology assessment • Ecosystem integration • Software architecture & • Packaging and marketing • Opportunity mapping • Visual design engineering support • Prototyping and usability • Testing & Quality Assurance • Post-launch revisions and • Out-of-the-box-experience enhancements Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 5
  6. 6. introduction in the next 20 mins or so...
  7. 7. frog & healthcare connected care connect all participants simplify access to information improve decision-making motivate healthier behaviors
  8. 8. today 3 themes, 10 insights
  9. 9. theme #1 what we talk about when we talk about people
  10. 10. User-Centered Design patient-centric solutions
  11. 11. what about you? people are not their diseases
  12. 12. insight #1 people, not patients.
  13. 13. mapping people, context, touch-points Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 16
  14. 14. thinking along the time axis Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 17
  15. 15. insight #2 context & time matter. a lot.
  16. 16. product-centric innovation small changes, big impact
  17. 17. Lifescan OneTouch UltraVue Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 20
  18. 18. Lifescan OneTouch UltraVue Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 21
  19. 19. insight #3 small details make a huge di erence.
  20. 20. innovation for healthcare professionals get in the flow
  21. 21. PatientSafe PatientTouch
  22. 22. insight #4 where protocol & e ciency rule it’s all about workflow.
  23. 23. theme #2 data, software, services
  24. 24. from data to information to knowledge …view and Discussed …view and Interact with Interact with health health information, information, People which is… which is… Professionals in their daily Delivering lives… Shared Healthcare... generate data, which is… Transformed generate data, which is… Collected Collected Correlated Stored Aggregated Aggregated Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 28
  25. 25. www.weforum.org/issues/rethinking-personal-data Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 29
  26. 26. www.opte.org huge data-sets overlap and intersect, shaping new industries and ecosystems
  27. 27. every species gives a little for all the (other) species to thrive
  28. 28. insight #5 connected continuums: think ecosystem, not silo.
  29. 29. innovation for emerging markets low-tech, high impact
  30. 30. Project Masiluleke
  31. 31. Project Masiluleke
  32. 32. insight #6 to increase shared access, innovation is where you find it.
  33. 33. behavior-centric innovation social networks as infrastructure
  34. 34. Temptd Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 38
  35. 35. Temptd Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 39
  36. 36. insight #7 leverage participation & fun to increase engagement and enlarge the circle of care.
  37. 37. open-ended innovation when design leads R&D
  38. 38. e-monitors
  39. 39. e-monitors
  40. 40. insight #8 create open ecosystems for new value to be shared.
  41. 41. technology-centric innovation new opportunities, new rules
  42. 42. Novartis Physician Evidence Nurse E ciency Patient Empowerment Caregiver Engagement Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 46
  43. 43. Novartis Patient Empowerment Self-tracking progress increases the patient’s awareness by objectifying subjective perceptions and fallible Put patients back in control of their health recall of past events. and life by enabling self-care. Community-enabled care is possible thanks to direct connections to caregivers and other patients. Leveraging motivation and rewarding schemas rather than fear and guilt.
  44. 44. Novartis Caregiver Engagement Rebalancing the relationship so that the focus of all interactions shifts away from the patient’s medical From emotional lightning rods to condition. protagonists in the patient’s recovery. The circle of care can be extended also to those people who are not physically close to the patient. The more caregivers are enabled to properly assist the patient the less Healthcare Professionals need to be involved in minor issues that take time and reduce their e ciency. Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11
  45. 45. Novartis Physician Evidence By enabling trust, evidence improves the quality of the relationship between physicians and patients. Better decisions and better care because Reliable and timely data about patient of objective information about the health and behavior patterns. patient’s state and behavior. Increased quality of care and better outcomes with the same limited number of interactions. Prioritize interventions for those who really need attention. Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 49
  46. 46. Novartis Nurse E ciency Streamlined communications with physicians and patients. Provide the best support possible in the Streamlined check-up scheduling. limited time available. Shared best practices with patients and colleagues. Prioritize interventions for those who really need attention.
  47. 47. Novartis Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 51
  48. 48. insight #9 connect all participants simplify access to information improve decision-making motivate “virtuous” behaviors
  49. 49. theme #3 time is a scarce resource
  50. 50. Syd Mead
  51. 51. insight #10 Not just compelling visions of a perfect future, but a present that’s a beta of the future we want to live in. healthcare needs innovation. now.
  52. 52. 3 themes, 10 insights a quick recap
  53. 53. center your solutions around people, not patients forget products, think data, software, services forget doing it alone, think ecosystems, not silos healthcare needs innovation. now.
  54. 54. fabio.sergio@frogdesign.com www. frogdesign.com @frogdesign

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