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Be different

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How Brands can be Different.
Disruptive.
(All images used are courtsey www.google.com)

Published in: Business, Education

Be different

  1. BE DIFFERENT
  2. Most of us try to be different
  3. Only a few really are.
  4. Enduring. Relevant. Ir-replicable. Iconic. The Differentiation story.
  5. Brands and Differentiation
  6. Real Perceived
  7. Being First Attributing Ownership Leadership Heritage Market Specialty Preference Manufacturing Being Latest Differentiate or Die
  8. How do I make a Xerox? Pass me a Kleenex please.
  9. Innovation
  10. Nike
  11. Amazon
  12. Indigo Airlines
  13. Featured by as the most innovative companies. 2013. http://www.fastcompany.com/section/most-innovative-companies-2013
  14. Consistency
  15. Meaningful
  16. Value Delivery System
  17. Unique Insight
  18. My Busy Bucket Toy Rental “We noticed our kids were more entertained when they were playing with toys from someone else’s house.”
  19. “There is a fat kid in all of us.”
  20. Ikea “It’s just a lamp”
  21. IDENTIFYING TRENDS THAT CAN BE LEVERAGED HELPS DEFINE A NEW CATEGORY OR SUBCATEGORY, AND OWN THAT NEW FRAME OF REFERENCE. WWW.BRANDAMPLITUDE.COM
  22. DISCOVER THE IDEOLOGIES IN THE CULTURE THAT ARE SPEAKING IN A MEANINGFUL WAY AND HARNESS THEM TO DISTINGUISH THE BRAND. WWW.BRANDAMPLITUDE.COM
  23. 1) 2) 3) 4) Green without "Green" Social Media for Social Change Learner Centered Education Better by Design FINALLY, 4 DISRUPTIVE BUSINESS IDEAS ANYA KAMENETZ OF FAST COMPANY

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