War game at work

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This is a simple way of conducting a one day war game

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War game at work

  1. 1. “All men can see thesetactics whereby Iconquer.But what none can see isthe strategy out ofwhich victory is evolved.”
  2. 2. FROM BOARDROOM TOSHOWROOMWar Gaming at Work
  3. 3. Complete understanding of opportunities and threats vis avis competitionIdentifying the Brand Leaks ( weak points)Strategise together to combat enemy tactics and movesPlan of action in the real fieldPURPOSE
  4. 4. Core ConsumerBrand InnovationTactical and activationKEY ATTACK POINTS
  5. 5. CRITICAL FACTORS at Work War Gaming
  6. 6. Anticipate Emerging Trends- Consumer Related“Fog of War”- unforeseen change in policies, economy etcChange in brand strategy/ internal changesUNFORESEEN CHANGES
  7. 7. “the general who wins abattle makes manycalculations in his templeere the battle is fought.”
  8. 8. THE PRE-DRILL War Gaming at Work
  9. 9. Not more than 3SWOT reflectionMeasurablePart of the key brand thrust areas#1. THE KEY CHALLENGES TO BEBATTLED
  10. 10. Enemy CampHost FightersIdeally, host team should have core brand stakeholdersAll team members should be able to debate and participate in the actionplanAcross departments#2. THE TEAM MAKE UP
  11. 11. Make a briefing kit for each team with:Market analysisDetailed competitive analysis: sales, keyissues, communication, retail, consumer , SWOT, any additionalinformationBrand strategy for host teamKey challenges outline with objectives and expected results#3. THE SURVIVAL KIT
  12. 12. 3- 4 weeksTIMELINE FOR PREP WORK
  13. 13. THE GAME BEGINS War Gaming at Work
  14. 14. Enemy and Host teams introducedSnapshot of market, brand and competitive SWOTSKey challenges outline#1. INTRODUCTION
  15. 15. Teams break up and work out strategy plans on challenges.Present in a template eg: Headline, Idea description, competitiveadvantage, costs, time#2. THE HUDDLES
  16. 16. Enemy and Host teams present and debateThe Facilitator moderates, throws in challengesEnd with a Group analysis and recap#3. THE SHOOT OUTS
  17. 17. Teams regroup and rework the solutions basis the first presentations andthe competitive strategy knowledge.How does the strategy change?What additional combat points would give them a lead?How to take the unforeseen challenge the facilitator threw at them?#4. THE REGROUP
  18. 18. Final presentationsCapture the solutions and action planAllocate responsibilities against the action planFirm up timelines#5. THE FINAL STRIKE
  19. 19. “Strategy withouttactics is the slowestroute to victory. Tacticswithout strategy is thenoise before defeat.”
  20. 20. THE SUCCESS FACTORS War Gaming at Work
  21. 21. Detail, detail, detail: market, competitor, consumerTeam players with the spirit of do or dieAn Experienced FacilitatorKey stakeholders’ participation and commitmentSpacious VenueTHE VICTORY SECRETS
  22. 22. FINALLY, A GAME COMES ALIVEWITH FUN War Gaming at Work
  23. 23. Do up the venue like a battle fieldHave battle quotes, toy guns and grenadesMake an AV with an army Duckworth ChantStimulus: competitive work, on ground, retail, key professionalprofiles, brand stimulusHave “war like “after break energiser gamesEnemy and Host t-shirtsInteresting coffee breaks with Army Tiffin packsMedallions at the end for best speakers etcAnd many more…….THE FUN FACTOR
  24. 24. Babita BaruahJWTImages from www.google.comTHANK YOU AND HAPPY WAR-GAMING!

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