Digital health promises to impact the 4 billion people low or middle income people is ways greater than it would in North America and Western Europe. The viability of various business models, productization strategy and target customers is discussed.

1. Digital Health
Eddy Lee, PhD
Opportunities in Emerging Markets
@eddysmlee

2. Most important room at home…

3. The connected bathroom

4. Complete urinary analysis

5. Philips toothbrush
Connected toothbrush

6. Kitchen
Connected fridge
Scales
Cameras that sense what we eat
The connected kitchen

7. Connected fridge
Scales
Cameras that sense what we eat
Coffee machine that knows you

8. Kitchen
Connected fridge
Scales
Cameras that sense what we eat
Know how you eat

9. Tremor cancellation
Video: https://www.youtube.com/watch?v=DBs2-omkdAI

10. 3D
Accelerometer
Heart Rate
GPS
Wearables for fitness tracking

11. Wearables some babies need

12. Wearables nobody needs

13. Wearables before
they are born

14. Wearables for Chronic Disease

15. Ingestibles that talk to your doctor

16. Trends
Genomics
Singularity
Trends in Health Technology

17. Electronic tattoo, continuous monitoring

18. Measure vital signs, anywhere
Video: https://youtu.be/r9bLZFxTb_0

19. Brain monitoring

20. Brain augmentation

21. Wearables for the aged
Exoskeleton that helps elderly
Stock price surged 178%on opening day
Physical augmentation

22. Personalized

23. Software eats the world

24. Huge industry

25. Emerging market op
Low population density vs Cell phone penetration & First
computer is a cell phone
Low LTV vs Social word of mouth (Facebook, Twitter)
Low insurnace coverage vs Filial Piety (OurHealthMate,
Regalii)
Infrastructural restriction vs mesh networks, open
source 3G tower
The Opportunities…

26. Asia’s two-tier markets

27. Asia’s two-tier markets

28. 20 million premature births per year
… 450 deaths per hour

29. Low cost incubators

30. OBGYN ultrasound scans

31. OBGYN ultrasound scans

32. Other Frugal Innovations
Source: Media Exploit 2015, A*Star by Julien de Salaberry

33. Emerging market op
Low population density vs Cell phone penetration & First
computer is a cell phone
Low LTV vs Social word of mouth (Facebook, Twitter)
Low insurnace coverage vs Filial Piety (OurHealthMate,
Regalii)
Infrastructural restriction vs mesh networks, open
source 3G tower
Low population density
Enormous cell phone penetration

34. Emerging market op
Low population density vs Cell phone penetration & First
computer is a cell phone
Low LTV vs Social word of mouth (Facebook, Twitter)
Low insurnace coverage vs Filial Piety (OurHealthMate,
Regalii)
Infrastructural restriction vs mesh networks, open
source 3G tower
Low digital ad converts
Amazing word of mouth

35. Emerging market op
Low population density vs Cell phone penetration & First
computer is a cell phone
Low LTV vs Social word of mouth (Facebook, Twitter)
Low insurnace coverage vs Filial Piety (OurHealthMate,
Regalii)
Infrastructural restriction vs mesh networks, open
source 3G tower
Low insurance coverage
Unique child-parent care

36. Needed: Cognition Science
Complement relationship with tech
Lack of trust of local doctors

37. Emerging market opHard to find technical talent
Outsource (with caution)

38. Take home
Look beyond health tech hype
Business model innovation for target
market
Price pressure can evolve global
champions

39. Bios
Eddy Lee, PhD
Head of Investments at FenoxVenture Capital
Consulting Professor at Stanford University
Eddy Lee,PhD invests in IT and Health Tech startups.To date,he has invested in
more than 50 startups predominately in the US,Singapore and Indonesia.
Investment areas include mobile health,big data and marketplaces.Apart from
establishing enterprise partnerships,supporting product development,and
enabling M&A exits of portfolio companies,Eddy helps startups enter
international markets such as the US,Japan, Singapore and Indonesia.He is also
a board member at Sense.ly which provides virtual doctor consultation.
At a concurrent appointment at Stanford University,Eddy serves as a
Consulting Professor at the School of Medicine,where he connects academic
projects with commercial opportunities.During his research career at Stanford,
Singapore and Australia,he devised medical imaging technology for
visualizing stem cell migration and therapy.And while at Marvell and Lucent,
he designed semiconductor circuits for high speed communications.
Eddy completed a post-doctoral fellowship at Stanford University,and holds a
Ph.D in Bioengineering and a B.Eng in Electrical Engineering.He has been an
invited speaker at international conferences.
Thank you
Eddy Lee, PhD
Coffee Ventures
eddy@coffeevc.com