This is really a talk, a session, not a ppt. And the ppt DOES NOT do justice to the rich session I had with the students equally contributing. But I have tried to give a gist of what was shared.
6. Aman ki Asha ( Times of India)
Debeers “Diamond Bride”
Birla Sunlife “Job nahin passion”
Gatorade “Keep her back in the game”
Tata Tea “Jaago re”
EXAMPLES OF TVCS I PLAYED
BEHAVIOUR CHANGE AT VARIOUS LEVELS- EMOTIONAL TO PURCHASE
12. Find the GAP
EXPAND the pitch
Be a GO GIVER
REFLECT the change
Focus on EFFICIENCIES
Behaviour LEAPFROG
13. Google Chrome “Tanjore paintings”
Blackberry Boys
Myntra.com
Helix “Waste Time”
P&G’s 2020 “cold water wash” goal
Mumbai Mirror “I am Mumbai”
SOME MORE ADS TO MAKE THE
POINT ON BEHAVIOUR CHANGE
14. By 2020, 70 % of washing machine
loads worldwide will be done in cold
water.- P& G’s ambitious goal.