WINNING BUSINESS PLAN FORMAT Your key to business SUCCESS
1. THE BUSINESS <ul><ul><li>Business Concept </li></ul></ul><ul><ul><ul><li>What is unique about the business? </li></ul><...
For better understanding Business Plan and Lunar Service   Module Analogy
Begin with the end in mind..
<ul><li>business concept model </li></ul><ul><li>VMOKRAPI </li></ul><ul><li>Organization </li></ul><ul><li>(EA Micromarket...
Drawing of the lunar service module
Business concept Business Model VMOKRAPI Organization: Financial Providers Technology Providers Executives Strategy Produc...
The LSM in flight
<ul><li>2. EXECUTIVE SUMMARY   </li></ul><ul><li>(last to be written) 1 – 2 pages </li></ul><ul><li>  </li></ul><ul><li>3....
5. The Business Opportunity:  <ul><li>Define Opportunity (Seeking, Screening, Seizing) </li></ul><ul><li>MACROMARKET – PES...
4. Target Customers, and  Main value proportion to Customers <ul><li>Primary target Market – Psychographic, Demographic Se...
  6. Product Offering, Testing, Justification <ul><ul><li>a. Your product vs. competitor </li></ul></ul><ul><li>b. FGD/UIA...
  7. Enterprise Strategy &    Delivery System <ul><ul><li>Strategy  </li></ul></ul><ul><ul><li>–  how to use available res...
  b. Enterprise Delivery System INPUT THROUGHPUT OUTPUTS MATCHING OUTCOME Money Machinery Manpower Materials Operation (Me...
Nota bene ! <ul><li>EDS must both be written in grid and </li></ul><ul><li>long form; </li></ul><ul><li>The long form is b...
  8. Financial Forecast: <ul><li>Expected returns / Risks 3 – 5 year projection </li></ul><ul><ul><li>PNL </li></ul></ul><...
<ul><li>9. Adding / Gaining /Multiplying / Dividing the Business </li></ul><ul><li>10. Exit Strategy </li></ul><ul><ul><ul...
<ul><li>business concept model </li></ul><ul><li>VMOKRAPI </li></ul><ul><li>Organization </li></ul><ul><li>(EA Micromarket...
One small step… one giant leap…
CHAMP
Thank you! [email_address]
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Writing a Winning Business Plan. Business Plan Format, Start your Business by Planning it

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This is a lecture for entrepreneurship elective at the Ateneo Graduate School Of Business, a leading school in the Philippines for MBA education.. It is uploaded at slideshare for the convenience of present and former students for the said elective. This would update them further on progress in entrepreneurship education.

The presentation compares the parts of a business plan to the parts of the lunar service module (lsm) that was very critical in the apollo mission to land men in the moon. The lunar landing would not be possible without the lsm: so with a business without a proper plan.. The analogy will make it easy for students to remember the business plan parts

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Writing a Winning Business Plan. Business Plan Format, Start your Business by Planning it

  1. 1. WINNING BUSINESS PLAN FORMAT Your key to business SUCCESS
  2. 2. 1. THE BUSINESS <ul><ul><li>Business Concept </li></ul></ul><ul><ul><ul><li>What is unique about the business? </li></ul></ul></ul><ul><ul><ul><li>What is the logic behind the business? </li></ul></ul></ul><ul><ul><ul><li>What is the positioning? </li></ul></ul></ul><ul><ul><li>Business Model </li></ul></ul><ul><ul><ul><li>How does it make money for stockholders/employees? </li></ul></ul></ul><ul><ul><ul><li>How does it deliver value for customer? </li></ul></ul></ul><ul><ul><ul><li>How does it finance its growth? </li></ul></ul></ul><ul><ul><li>Business Offering </li></ul></ul><ul><ul><ul><li>Projected ROI, how will lender get money back? Investors? </li></ul></ul></ul><ul><ul><li>Mission, Vision, Objectives / KRA targets- measures (VMOKRAPI) </li></ul></ul>
  3. 3. For better understanding Business Plan and Lunar Service Module Analogy
  4. 4. Begin with the end in mind..
  5. 5. <ul><li>business concept model </li></ul><ul><li>VMOKRAPI </li></ul><ul><li>Organization </li></ul><ul><li>(EA Micromarket/PTM) </li></ul><ul><li>Product </li></ul><ul><li>EDS/ Strategy </li></ul>
  6. 6. Drawing of the lunar service module
  7. 7. Business concept Business Model VMOKRAPI Organization: Financial Providers Technology Providers Executives Strategy Product Positioning
  8. 8. The LSM in flight
  9. 9. <ul><li>2. EXECUTIVE SUMMARY </li></ul><ul><li>(last to be written) 1 – 2 pages </li></ul><ul><li>  </li></ul><ul><li>3. BUSINESS ORGANIZATION: </li></ul><ul><li>The Proponent and their Distributions to the Enterprise (Competencies and cash) </li></ul>
  10. 10. 5. The Business Opportunity: <ul><li>Define Opportunity (Seeking, Screening, Seizing) </li></ul><ul><li>MACROMARKET – PESTEL, PESTE, STEER,EPISTE </li></ul><ul><li>MICROMARKET </li></ul><ul><ul><ul><li>Competition </li></ul></ul></ul><ul><ul><ul><li>Location </li></ul></ul></ul><ul><li>Realistic Estimate of market & size growth and potential. </li></ul><ul><li>Realistic estimate of sales of the enterprise. </li></ul>
  11. 11. 4. Target Customers, and Main value proportion to Customers <ul><li>Primary target Market – Psychographic, Demographic Segmentation (MICROMARKET STUDY) </li></ul><ul><li>How do customer behave, act/use the product? </li></ul><ul><li>How is the product a perfect fit to customer (PTM) wants and needs? </li></ul>
  12. 12. 6. Product Offering, Testing, Justification <ul><ul><li>a. Your product vs. competitor </li></ul></ul><ul><li>b. FGD/UIA conducted if any – why would customer buy your product? (Motivation to buy) </li></ul><ul><li>c. Product Testing – alpha/beta </li></ul>
  13. 13. 7. Enterprise Strategy & Delivery System <ul><ul><li>Strategy </li></ul></ul><ul><ul><li>– how to use available resources to win hearts and minds of customer, to meet objectives/ KRA </li></ul></ul>
  14. 14. b. Enterprise Delivery System INPUT THROUGHPUT OUTPUTS MATCHING OUTCOME Money Machinery Manpower Materials Operation (Method) (Management) Products / Services 4 Ps of Marketing PRICE DELIVERY QUALITY     CUSTOMER EXPECTATION     SALES/NET INCOME
  15. 15. Nota bene ! <ul><li>EDS must both be written in grid and </li></ul><ul><li>long form; </li></ul><ul><li>The long form is both LONG and detailed. </li></ul><ul><li>How to attain the outcomes must be </li></ul><ul><li>spelled out! </li></ul>
  16. 16. 8. Financial Forecast: <ul><li>Expected returns / Risks 3 – 5 year projection </li></ul><ul><ul><li>PNL </li></ul></ul><ul><ul><li>Balance Sheet </li></ul></ul><ul><ul><li>Funds Flow </li></ul></ul><ul><ul><li>Cash Flow </li></ul></ul><ul><li>1. Patong - GP </li></ul><ul><li>2. Ikot - Turn over </li></ul><ul><li>3. Laway – Leverage </li></ul>
  17. 17. <ul><li>9. Adding / Gaining /Multiplying / Dividing the Business </li></ul><ul><li>10. Exit Strategy </li></ul><ul><ul><ul><li>Harvest Issues / IPO/Selling the Business </li></ul></ul></ul><ul><ul><ul><li>Red Flags of Failure </li></ul></ul></ul>
  18. 18. <ul><li>business concept model </li></ul><ul><li>VMOKRAPI </li></ul><ul><li>Organization </li></ul><ul><li>(EA Micromarket/PTM) </li></ul><ul><li>Product </li></ul><ul><li>EDS/ Strategy </li></ul>
  19. 19. One small step… one giant leap…
  20. 20. CHAMP
  21. 21. Thank you! [email_address]

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