This is actually part of my key note address at IIFT India's National Marketing Conference 2013, #TradeWings. My friend Prof. Joyeeta Chatterjee and I are now working on a piece which will touch upon this as well.
In my keynote speech, the slides had only visuals and one word following the visual, making a point as I spoke. I have tried to include parts of what I said in slides as copy. Not the same effect, but hope it makes the point. That the consumer has a voice today. And that we need to collaborate.