| DMD Experience Design | April 2009
We care about health care because we care about us.
| DMD Experience Design | April 2009
This is called enlightened self-interest.
| DMD Experience Design | April 2009
Which is not this.
| DMD Experience Design | April 2009
They just had self-interest.
| DMD Experience Design | April 2009
It looks more like:
| DMD Experience Design | April 2009 [dramatization]
| DMD Experience Design | April 2009
This was pretty bad.
| DMD Experience Design | April 2009
This sucked too.
| DMD Experience Design | April 2009
This was the worst.
| DMD Experience Design | April 2009
I want better care.
| DMD Experience Design | April 2009
Seriously.
| DMD Experience Design | April 2009
We all do.
| DMD Experience Design | April 2009
For young
| DMD Experience Design | April 2009
and old.
| DMD Experience Design | April 2009
Its up to us to change the conversation.
| DMD Experience Design | April 2009
- Atul Gawande M.D., The Checklist, The New Yorker
“We have a thirty-billion-dollar-a...
| DMD Experience Design | April 2009
Scientists provide valuable primary research
Designers change perception
People creat...
| DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
| DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
| DMD Experience Design | April 2009
So we should ask the experts?
| DMD Experience Design | April 2009
“We need to give engineers the right question and they may
already have the answer.” ...
| DMD Experience Design | April 2009
“The future is already here, its just unevenly distributed.”
- William Gibson, Author...
| DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
f...
| DMD Experience Design | April 2009
The right question comes from understanding people
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
There is a lot of talk about innovation, but …
| DMD Experience Design | April 2009
innovation is not something you talk about. It is something you do.
| DMD Experience Design | April 2009
And the doing is messy.
| DMD Experience Design | April 2009
Think big. Start small. Act fast.
| DMD Experience Design | April 2009
Designers need to speak the language of business
| DMD Experience Design | April 2009
in order to create meaningful change in the world.
| DMD Experience Design | April 2009
We must scale our expectations
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
SPARC Innovation Group
| DMD Experience Design | April 2009
Find: Map and analyze activities1
Recognize: concept illustrations2
Prototype3
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
Stakeholder interviews
Patient interviews
Phone interviews
Site visits
Elicitation ac...
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
Principle 1: Provide the right information at the right time
Principle 2: Recognize t...
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
We have to be really smart stupid people.
| DMD Experience Design | April 2009
We have to be curious about the obvious
| DMD Experience Design | April 2009
So what have you found out about the silver tsunami?
| DMD Experience Design | April 2009
What are OLD people really like?
| DMD Experience Design | April 2009
What is too OLD?
| DMD Experience Design | April 2009
Do OLD people act like they should?
| DMD Experience Design | April 2009
How were your assumptions challenged?
Health care innovation and the experience of aging
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Health care innovation and the experience of aging

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Presented to University of Pennsylvania Architecture graduate students who were attempting to understand the experience of aging.

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  • Health care innovation and the experience of aging

    1. 1. | DMD Experience Design | April 2009 We care about health care because we care about us.
    2. 2. | DMD Experience Design | April 2009 This is called enlightened self-interest.
    3. 3. | DMD Experience Design | April 2009 Which is not this.
    4. 4. | DMD Experience Design | April 2009 They just had self-interest.
    5. 5. | DMD Experience Design | April 2009 It looks more like:
    6. 6. | DMD Experience Design | April 2009 [dramatization]
    7. 7. | DMD Experience Design | April 2009 This was pretty bad.
    8. 8. | DMD Experience Design | April 2009 This sucked too.
    9. 9. | DMD Experience Design | April 2009 This was the worst.
    10. 10. | DMD Experience Design | April 2009 I want better care.
    11. 11. | DMD Experience Design | April 2009 Seriously.
    12. 12. | DMD Experience Design | April 2009 We all do.
    13. 13. | DMD Experience Design | April 2009 For young
    14. 14. | DMD Experience Design | April 2009 and old.
    15. 15. | DMD Experience Design | April 2009 Its up to us to change the conversation.
    16. 16. | DMD Experience Design | April 2009 - Atul Gawande M.D., The Checklist, The New Yorker “We have a thirty-billion-dollar-a-year National Institute of Health... which has been a remarkable powerhouse of discovery. But we have no billion-dollar National Institute of Health Care Delivery studying how best to incorporate those discoveries into daily practice.”
    17. 17. | DMD Experience Design | April 2009 Scientists provide valuable primary research Designers change perception People create demand
    18. 18. | DMD Experience Design | April 2009 EconomicValue Time Designers Culture Scientists
    19. 19. | DMD Experience Design | April 2009 EconomicValue Time Designers Culture Scientists Discovery Translation Amplification
    20. 20. | DMD Experience Design | April 2009 So we should ask the experts?
    21. 21. | DMD Experience Design | April 2009 “We need to give engineers the right question and they may already have the answer.” - Dr. Andrew Denton, Materials Connexion
    22. 22. | DMD Experience Design | April 2009 “The future is already here, its just unevenly distributed.” - William Gibson, Author, NPR
    23. 23. | DMD Experience Design | April 2009 EconomicValue Time Designers Culture Scientists Discovery Translation Amplification firebrands instigators creators catalysts
    24. 24. | DMD Experience Design | April 2009 The right question comes from understanding people
    25. 25. | DMD Experience Design | April 2009
    26. 26. | DMD Experience Design | April 2009
    27. 27. | DMD Experience Design | April 2009
    28. 28. | DMD Experience Design | April 2009 There is a lot of talk about innovation, but …
    29. 29. | DMD Experience Design | April 2009 innovation is not something you talk about. It is something you do.
    30. 30. | DMD Experience Design | April 2009 And the doing is messy.
    31. 31. | DMD Experience Design | April 2009 Think big. Start small. Act fast.
    32. 32. | DMD Experience Design | April 2009 Designers need to speak the language of business
    33. 33. | DMD Experience Design | April 2009 in order to create meaningful change in the world.
    34. 34. | DMD Experience Design | April 2009 We must scale our expectations
    35. 35. | DMD Experience Design | April 2009
    36. 36. | DMD Experience Design | April 2009 SPARC Innovation Group
    37. 37. | DMD Experience Design | April 2009 Find: Map and analyze activities1 Recognize: concept illustrations2 Prototype3
    38. 38. | DMD Experience Design | April 2009
    39. 39. | DMD Experience Design | April 2009
    40. 40. | DMD Experience Design | April 2009
    41. 41. | DMD Experience Design | April 2009
    42. 42. | DMD Experience Design | April 2009 Stakeholder interviews Patient interviews Phone interviews Site visits Elicitation activities Camera study Secondary research Online survey
    43. 43. | DMD Experience Design | April 2009
    44. 44. | DMD Experience Design | April 2009 Principle 1: Provide the right information at the right time Principle 2: Recognize the individual and tailor services to them Principle 3: Maintain excellent communication between physicians Principle 4: Provide the “right” level of support Principle 5: Patients want to be as normal as possible Principle 6: Patient confidence in their care is crucial Principle 7: Give patients as much control as possible Principle 8: Patients prize convenience in treatment
    45. 45. | DMD Experience Design | April 2009
    46. 46. | DMD Experience Design | April 2009
    47. 47. | DMD Experience Design | April 2009
    48. 48. | DMD Experience Design | April 2009 We have to be really smart stupid people.
    49. 49. | DMD Experience Design | April 2009 We have to be curious about the obvious
    50. 50. | DMD Experience Design | April 2009 So what have you found out about the silver tsunami?
    51. 51. | DMD Experience Design | April 2009 What are OLD people really like?
    52. 52. | DMD Experience Design | April 2009 What is too OLD?
    53. 53. | DMD Experience Design | April 2009 Do OLD people act like they should?
    54. 54. | DMD Experience Design | April 2009 How were your assumptions challenged?

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