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How to Use Email to Create Loyal Fans Who Love You

In this presentation from Email World 2013, you'll learn the key steps to turning new email subscribers into raving fans who will grow your business.

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How to Use Email to Create Loyal Fans Who Love You

  1. 1. How to Automatically Create Loyal Fans Who Will Love You 1
  2. 2. Why? 2
  3. 3. They keep reading 3
  4. 4. They buy more from us 4
  5. 5. They bring us new customers 5
  6. 6. We want readers to bond with us... 6
  7. 7. ... so let’s get inside their heads 7
  8. 8. 5 Reasons People Sign Up For (and Read) Email 8
  9. 9. 5 Reasons People Join Passion for your topic Email Lists 9
  10. 10. They want to learn 10
  11. 11. Entertainment 11
  12. 12. Connect with others 12
  13. 13. Financial or other gain 13
  14. 14. 14
  15. 15. Let’s automate this 15
  16. 16. 39% 41% 41% 16
  17. 17. Link the website and email experiences! 17
  18. 18. Welcome messaging fundamentals 18
  19. 19. Set proper expectations 19
  20. 20. Give readers something to do 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. Teach! 24
  25. 25. 25
  26. 26. Entertain! Tell stories 26
  27. 27. Help subscribers create a community 27
  28. 28. 28
  29. 29. Above all, remember what email’s about... 29
  30. 30. ... creating a profitable, LIFELONG relationship 30
  31. 31. Thanks! Let’s connect: bit.ly/justinemailworld bit.ly/justinemailworld bit.ly/justinemailworld bit.ly/justinemailworld 31

In this presentation from Email World 2013, you'll learn the key steps to turning new email subscribers into raving fans who will grow your business.

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