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The 5 Dangerous Realities of Social Media

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The 5 Dangerous Realities of Social Media. We have a choice to make: embrace the social, or embrace the media. In businesses' quest to make social media a financial gold mine, we're cutting corners on strategy, operations, execution, measurement, and staffing of social media.

Presentation by Jay Baer (www.convinceandconvert.com www.nowrevolutionbook.com) given to Get Social PRSSA Conference.

Published in: Business, Technology
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The 5 Dangerous Realities of Social Media

  1. Jay Baer Social Media Strategist ConvinceandConvert.com NowRevolutionBook.com @jaybaer
  2. Social Networking is now the MOST POPULAR activity online. wtf?
  3. close the gap
  4. feel the power
  5. every customer is a reporter
  6. communication advances start out positive and then become... commoditized monsters
  7.  
  8.  
  9.  
  10.  
  11.  
  12.  
  13.  
  14. mobile
  15.  
  16. do we want the social or the media? big, important question....
  17. 5 dangerous social media realities
  18. we’re strategizing wrong
  19.  
  20. What’s my Twitter Strategy?
  21. What’s my Twitter Strategy?
  22. the tools always change Share of search in 1999
  23. we’re integrating wrong
  24. an ingredient not an entree
  25. know, like, trust
  26. preaching to the choir
  27. social media is the tiebreaker
  28. we’re executing wrong
  29. The difference between Helping and Selling is just TWO LETTERS. You EARN the right to promote.
  30. answer the social phone before making cold calls
  31. keep your antennae up
  32. the opportunity economy
  33. social media is slow
  34. we’re staffing wrong
  35.  
  36. typing used to be a job. now it’s a skill
  37. same thing with the telephone
  38. listening responding creating analyzing strategizing
  39. get more antennas
  40. every employee is in marketing
  41. we’re measuring wrong
  42.  
  43. there’s no magic number
  44. activate, don’t collect
  45. strategy integration execution staffing measurement
  46. we’re doing it wrong because we’re doing it lazy
  47. Nobody promised us Social Media would be EASY. Just that it would be AWESOME.
  48. and so are you.
  49. Jay Baer Social Media Strategist ConvinceandConvert.com NowRevolutionBook.com @jaybaer

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