1. The boy has amid-shot camara sshotwhic
tipacally represnets evil, so byhavingthepicture
of theboy usingthat shot it is portraying him as
evil. What this does is challengethecodes and
conventions of ahorroras a child is usually
represented as innocent and vulnerable, but in this
it seems as ifhe is possed by evil forces.
In theposter therule of thirds areused.
In theposter theboy challanges the
codes and conventions of ahorror
poster. Heis positioned in thecenter of
the frame, which shows him as beinga
victim and that heis beingpossesd, the
possetion is also show through his eyes
as wesee a bright sparklinglight
comingout which also looksas if the
boys eyes have been scratched off a
picture. By havingtheneck down of his
body have dark shadow implies that the
innocence that theboy has is being
consumed by thepossetion of thedark
force to evil.
By havingthedark dull grey coloursin the
background shows challanges to the conventions of a
supernatraul horrorsub-genre, as by havingthe dark
colours it is warningand establishesevill, but at the
same timeby havingthe dark colours establishinga
warningcould dragmore atention of the audience as
they would want to knowwhy theyarebeingwarned
ways from this movie.
By havingtheboy wear
pyjamas it symbolises
theyboys childhood and
innocents.But by havingthe
dark shadow take of most of
theimage and him from the
neck and bellow symbolises
theboy lossinghimself and
his innocenceas the demond
posseses him starts to
consume every thingand
slowly starts to decay
everything good about him
and his childhood inno
cence.
The background of the poster also challanges thecodes
and conventions ofsupernatural sub-genreas they let the
ausdience know that somethingdangerous is goingto
happen, thereforewarningthem.
Also by havingtehouse and the clouds bethe lightest
parts of theposter it maked the boys face standout
against it which starts to dragthe audiences attention
towards theeyes of theyoungboywhere the audience
will start to feel asense of danger from as we can see that
he is being possessed by an evil spirit.
On thebottom part of the
poster In clear bold text we
can see ‘ComingSoon’as
they are tryingto promote
theremoviethrough the
poster to make theaudience
to wate for the movies relase
date as themore anticipation
they get while people wait
for themoviethemore views
they would get when the
movie is released.
Typical to asupernatural sub-
genre on top of theposter in bold
are writen horrormoviesmadeby
the same producers , meaningthat
the film could contain thebest
aspects of the films on this movie.
Which could get the audiences of
them movies want to watch this
too.
2. The background of the poster is of awall with a dull gey colourwitch is starting
to crack of the wall. This dull gey colour constast with thered blody image, by
havingthe red blody imageon the gey wall it makes it stand out even more to
theaudience.
By havingthecrackes in the wall it could suggest thelosingof onsedelfeby the
demond or theslow decayingand destroction that ademond has on themind.
In theposter theyounggirl is
represented as weak and vulneable,
which is acomon stereotype
associated with younggirls. In the
poster wecan not see what thelittle
girl looks likemaketheaudience
wonder what shelooks like, the
mystery is also inharnced byher
body language whichh seems as if
she has a lack of emotion making
theaudience wonder even more
about who she is and whatshe looks
like.
Most horrormovieswitha
paranorma/supernatual sub-
gener films areproduced by the
same producers who madeother
films which areof that sub-genre
which is shown on the thetop
had of the poster. Because of the
movies that they have mention
that was also produced by the
same producers you could
expect some connctions
depicted in their movie and
trailer.
As themain text is critical for
the poster as it is the first this
that theaudiencewould read,
so therefore the reason my
they havehavepicked aplain
bold lookingtext, to make
their text have more of a
creapy effect on it they
created small shadows under
the leter as if it is dripping. By
usinga black tonefor there
text it makes it standout on
the background of the poster
as thebackground doesnt grab
any attention as it is to light
and dull, but by placingdarck
colurs on it, it would lead the
audience attention to go on
that instead.
By havingthetitlehave a
shadow makingit seem as ifit
is drippingcould beseen as
blood leckingdown thetitle of
the film ‘Sinister’by having
this it is already showingthe
sub-genre of the film.
Under the title their is a
tagline that is also imparcial
as it creats thecontext for
narative, which also connects
the theimage that has been
used.
As the first thinganyone would
look at when seeingaposter is the
image, they decided to create a
disturbing and horrific image,
which shows ademonic like face
created with blood, by combining
thetagline ‘Once he sees you, you
can’t be saved’makes the
atmospher change to a sinister and
scary atmospher. The demonic
image created with blood eyes
seems as if it is lookingstraight at
theaudienceas they madeit face
directly at thecamara, which
makes theaudiencefeel
uncomferable as they know that
theblood camefrom thelittle girls
hands makingus wonder what
does thedemond want.
Under theimage they areusing
satanic imagery by havingsnakes
as people associatesnakes with
thedevil, so this also starts to
make theaudience feel and
associat this movie withfear and
terror.
Under al theproduction
comapny names there has
been ‘comingsoon’ written in
boold so that the audience can
know to look out forthe
movie, as thepoint of aposter
is to adverities theproduct
(film) so that theaudience
could beanxious and
anticipatingthe release date
of themovie.
In theposter theyoungers face
can not beseen as typical for
thecodes and conventions of a
horror posteris to notshow
theactors face so that the
audiencecould relate to the
unknown character
