Slides

1. POL 375
Fall 2017

4.  Forms of Survey Research:
 Face-to-Face Surveys
 Mail Surveys
 Telephone Surveys
 Internet Surveys
 Interviewing
 Personal commmunications with individuals
 Structure of setting varies

6.  Exploratory
 Acquire new information
 Descriptive
 Measure population of interest
 Explanatory
 Test hypotheses
 Verify observed patterns in data

7.  “KISS”Test – “Keep it Simple, Stupid”
 Personalize Survey
 “Dear Austin” vs. Respondent”
 Get Sponsor
 Offer Monetary Incentives:

9. CLOSED-ENDEDQUESTIONS
 Set of answers and asked
to choose one that closely
represents their views
 Advantage: Easy to
answer and comparable
 Disadvantage: Must pick
from answers provided
OPEN-ENDED QUESTIONS
 Respondent not provided
with any answers to choose
 Advantage: Allows
respondents to state what
they know and think
 Disadvantages:
Respondent may respond
too much or too little;
Time-Consuming

11.  Benchmark Polls
 Beginning of campaigns
 Tracking Polls
 Daily polls throughout campaign
 “Running tally” of support for candidate
 Focus Groups
 Interviews with small number of people

12.  Exit Polls
 “Who did you vote for?”
 “What issues were important in your vote today?
 Push Polls
 Designed to elicit certain response
 National Polls
 Measure public opinion within period of time using a national
representative sample
 Click-In Polls
 Internet Polling; Self-Selection of Respondents

14.  Contain concepts not clearly defined
 Examples:
 What is your income?
 How many children do you have?

15.  Encourages respondents to choose
response because the question indicates
researcher expects it
 Example: Don’t you think that global
warming is a serious environmental
problem?

16.  Helping “the needy” versus
those “on welfare”
 “Socialized medicine” versus
“National Health Insurance”
 “Going toWar” versus
“Fighting againstTerrorism”