Assignment 5 Education 652

1. Mary Lee
Education 652: E-Learning Delivery Design
Instructor: Dennis Lawrence
October 23, 2014

2. Survey is an activity which many people are
asked a question or a series of questions in
order to gather information about what most
people do or think about something.
and
to query (someone) in order to collect data for
the analysis of some aspect of a group or area.
Example: A total of 250 city residents were
surveyed about the project.

3. Consider your audience and demographic
(Johnson, 2010)
Identify your goal
Short questions
Easy to analyze
Sequence for clarity
Have a topic

4. Before you get started ask yourself
Tests
What are the learning objectives
Surveys
 What information is needed

5. Relevant- purpose, why test/survey, measure,
motivate and apply learning material.
Accurate- Questions are valid, the learners
are informed, and the time is right.

6. Opened ended questions are subjective, (Horton, 2011) can’t
be answered with yes or no. It is a statement that requires a
response.
Open-ended questions allow for a greater variety of
responses from participants but are difficult to analyze
statistically because the data must be coded or reduced in
some manner, (Jackson, 2009)
Example of Open ended questions:
 1. Give me a general view of your current (or most recent) responsibilities.
 2. If you could have the perfect job, what would it be?
 3. Think of a problem you had to deal with at your last (or present) job. Tell me exactly
what happened and how you handled it.

7. • Closed Ended Question define a topic and ask for more
information
• Closed-ended questions are easy to analyze statistically, but
they seriously limit the responses that participants can give.
Many researchers prefer to use a Likert-type scale because
it’s very easy to analyze statistically. (Jackson, 2009)
• Example of closed ended questions:
 Are you comfortable with the offer?
 May I hear again about your specialization?
 Is your first time, tonight?

8. • MULTIPLE CHOICE
• FILL IN THE BLANKS
• TRUE OR FALSE
• SEQUENCING
• MATCHING
• RATING
• RANKING

9. Survey Design
Help stimulate recall
Motivate respondent reply
Question sequence
Open questions should be easy and interesting
Question Flow relate the questions to flow with related topics
before switching to a new topic.
Location of sensitive questions should be at the end of the
survey, they should included personal and demographic
information to spark the respondents interest

10. Feedback should include grade results, let the
learner know their mistakes with explanatory
information. In a timely manner, after each
question. If scored by a
computer at the end of the
survey.
To receive feedback you need a collector.

11. A collector allows you to collect the information for feedback.
Generate a link to the survey from a web that is called a web link to post the
link.
E-mail collector let you send invitations to collect after you upload e-mail
address in the system.
Facebook collector use the social network to collect to invite people to take the
Survey.
Website Survey Collector post to your web by copying and pasting.
Target Audience Collector invite by demographic area.

12. • ADD COMMENT FOR FEEDBACK
• VIEW SURVEY RESPONSES BY
NAVAGATING PAGE TO PAGE
• FILTER SURVEY RESPONSES BY DATA
PATTERN
• CROSS TAB SIDE BY SIDE COMPARSION
• DOWNLOD RESPONSES ANYTIME
• SHARE RESPONSES ONLY WHAT YOU
WANT TO SHARE

13. Monitor results
Ask for feedback
Set Passing Score grades
Explain up front
Report Qualitative by percentage frequency
and categories.
Define demographic samples

14. References
Horton, W. (2012). E-Learning by design (2nd ed.). San
Francisco, CA: Wiley.
Jackson, S.L. (2009). Research Methods and Statistics: A Critical Thinking Approach 3rd edition.
Belmont, CA: Wadsworth.
Johnson, K.( 2010 n.d). An introduction to effective survey design and administration {Presentation}. Retrieved from Penn State
University Survey research Center:
http://studentaffairs.psu.edu/assessment.pdf/KurtJohnson presentationFa11.pdf