This document discusses and compares qualitative and quantitative research methods. It outlines two main types of research methods: qualitative and quantitative. Qualitative methods are used to gather rich, detailed data through tools like interviews, focus groups, and observation. Quantitative methods are used to gather numeric data through surveys and questionnaires to quantify attitudes and behaviors. Both methods are useful for research, but qualitative explores phenomena while quantitative identifies patterns in large populations.

1. Muhammad Haris
GiS-12-16

2. Overview
• Introduction
• Types of Methods
Qualitative Research
Quantitative Research
• Qualitative Research
• Quantitative Research
Social surveys/Questionaires
Focus group surveys
Interview
Observation
• Compare and Contrast

3. Introduction
• It is a particular way of studying something in order to
discover new information about it or understand it better.
• In any form of research you will either count the things
od talk to people.

4. TYPES OF METHODS
Following are the two types of research methods:
Qualitative Research:
It is primary an exploratory research which involves looking in-depth
at non-numerical data.
It is derived from the word quality which means that this method
takes a deep, quality look at a phenomena.
Quantitative Research:
It looks at the patterns in numeric data.
As the name suggests that, it is concerned with trying to quantify the
things.
It asks questions such as “How Long”, “How Many” and “the degree
of Which” etc.

5. QUALITATIVE RESEARCH
Qualitative methods are generally associated with the evaluation of
social dimensions. Qualitative methods provide results that are usually
rich and detailed, offering ideas and concepts to inform your research.
Qualitative methods can tell you how people feel and what they think,
but cannot tell you how many of the target population feel or think that
way as quantitative methods can.

6. Quantitative methods are research techniques that are used to gather
quantitative data, data that can be sorted, classified, measured. This
following section outlines the core quantitative research methods used
in social research. It has the following types:
Social surveys
Focus group surveys
Interviews
Observations
QUANTITATIVE RESEARCH

7. SOCIAL SURVEYS
It serves as a basis of very large proportion of the
research.
It is very useful in getting information on the topics like
attitudes and believes. Info on these aspects is very
difficult to obtain from a large population by any other
mean.
This method is used to obtain information about events
that took place in past and exist only in the memories of
resource person.
It is relatively easy to get people to participate.

8. FOCUS GROUP SURVEYS
A best approach to collect anecdotal data from a large
group of persons at a time.
Might generate more ideas than individual interviews.
Does not demands the participants to be literate.
Relies on oral communication.
BUT
Requires Staff and time.
Special equipments to record.
Requires strong facilitation to guide discussion.

9. INTERVIEW
Best way to get anecdotal data from an individual.
Helpful to probe and explore questions.
Participants do not need to be able to read or write.
BUT
Requires Staff and time.
Special equipments to record and transcribe information.

10. OBSERVATION
Excellent approach to cover behavior.
Useful technique when there are observable products and
outcomes.
BUT
Requires staff & time to observe and record observation.
Researcher can not ask question during observation.
Follow-up iinterview can be conducted to verify
observation.

11. COMPARE AND CONTRAST

12. QUESTIONS