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Research Methods
This document discusses and compares qualitative and quantitative research methods. It outlines two main types of research methods: qualitative and quantitative. Qualitative methods are used to gather rich, detailed data through tools like interviews, focus groups, and observation. Quantitative methods are used to gather numeric data through surveys and questionnaires to quantify attitudes and behaviors. Both methods are useful for research, but qualitative explores phenomena while quantitative identifies patterns in large populations.
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Research Methods
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- 2. Overview • Introduction • Typesof Methods Qualitative Research Quantitative Research • Qualitative Research • Quantitative Research Social surveys/Questionaires Focus group surveys Interview Observation • Compare and Contrast
- 3. Introduction • It isa particular way of studying something in order to discover new information about it or understand it better. • In any form of research you will either count the things od talk to people.
- 4. TYPES OF METHODS Followingare the two types of research methods: Qualitative Research: It is primary an exploratory research which involves looking in-depth at non-numerical data. It is derived from the word quality which means that this method takes a deep, quality look at a phenomena. Quantitative Research: It looks at the patterns in numeric data. As the name suggests that, it is concerned with trying to quantify the things. It asks questions such as “How Long”, “How Many” and “the degree of Which” etc.
- 5. QUALITATIVE RESEARCH Qualitative methodsare generally associated with the evaluation of social dimensions. Qualitative methods provide results that are usually rich and detailed, offering ideas and concepts to inform your research. Qualitative methods can tell you how people feel and what they think, but cannot tell you how many of the target population feel or think that way as quantitative methods can.
- 6. Quantitative methods areresearch techniques that are used to gather quantitative data, data that can be sorted, classified, measured. This following section outlines the core quantitative research methods used in social research. It has the following types: Social surveys Focus group surveys Interviews Observations QUANTITATIVE RESEARCH
- 7. SOCIAL SURVEYS It servesas a basis of very large proportion of the research. It is very useful in getting information on the topics like attitudes and believes. Info on these aspects is very difficult to obtain from a large population by any other mean. This method is used to obtain information about events that took place in past and exist only in the memories of resource person. It is relatively easy to get people to participate.
- 8. FOCUS GROUP SURVEYS Abest approach to collect anecdotal data from a large group of persons at a time. Might generate more ideas than individual interviews. Does not demands the participants to be literate. Relies on oral communication. BUT Requires Staff and time. Special equipments to record. Requires strong facilitation to guide discussion.
- 9. INTERVIEW Best way toget anecdotal data from an individual. Helpful to probe and explore questions. Participants do not need to be able to read or write. BUT Requires Staff and time. Special equipments to record and transcribe information.
- 10. OBSERVATION Excellent approach tocover behavior. Useful technique when there are observable products and outcomes. BUT Requires staff & time to observe and record observation. Researcher can not ask question during observation. Follow-up iinterview can be conducted to verify observation.
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