- Q magazine is a popular UK-based music magazine that was first published in October 1986. It differentiates itself through higher quality art and printing standards. - The magazine tends to target a younger yet wealthier audience compared to other music publications, with 68% of readers in the ABC1 category and high disposable incomes. - Examples from other music magazines like Q and Vibe provide inspiration for layouts, covers, and content styles, but the target 16-21 year old audience of this new magazine may not have as high of incomes to afford very high production quality.

1. Task 4&5 Specific research into
a style model for my magazine
Q
By: Layal Temrawi

3. Editor Andrew Harrison
Categories Music Magazine
Frequency Monthly
Publisher Bauer Media Group
Total circulation 80,418
First issue October 1986
Country United Kingdom
Language English
Website Q the Music
‘The UK’s no.1 music magazine’
• Q magazine is a popular UK based music magazine. It was first published
in October 1986, and was found by David Hepworth and Mark Ellen.
• It differentiated itself from other music press by having higher quality
standards of art and printing at this time.
• It was originally known as Cue magazine ( referring back to the term
cueing a record etc.) However, it may have been mistaken for a snooker
magazine.
• On their 200th issue the name was shortened to a single letter title, due to
the fact that it would be more prominent on newsstands.

4. Target audience
• Q magazine tends to be aimed at younger yet wealthier
audience compared to any other music publication.
• 68% of Q readers are in the ABC1 category and usually
have a high disposable income.

5. Target audience
As you can see here they have used a great deal of
Photoshop to make this creative and unique
advertisement. The image is peculiar yet sophisticated
which indicates that it is aimed at an older range as
well as a higher social class of audience. The use of
fashion makes it feminine on the on the other hand
elements such as ‘ the gun shot’ fingers makes it
slightly more masculine. They start off by making the
artist look sexual which would appeal to the male
readers however the way she converts into a
mannequin relates back to fashion.

6. Problems
The only problems I may have basing my magazine on
Q is that the magazine is targeted at a younger and
wealthier audience. However, since my magazine is
based on individuals between the ages of 16-21 they
may not have such a high disposable income to
afford the great quality of images that are located in
Q magazine.

8. Contents Pages
I like the fact that there is a dominant image rather than
lots of images scattered. However, since I am aiming my
magazine at a young readership I may have to add
images relating to the articles as it will help guide them
straight to the articles they want to read about. I will be
following the basic conventions such as having a heading
and page numbers…
I will also plan to have a colour scheme that will help
create a brand identity for my magazine.
I will also separate my articles with sub categories whilst
making sure the text is in a clear and readable font as in
this specific contents page it seems a bit too small. My
model will not be posed and dressed in such a
provocative manor as I am aiming to attract a rather
youthful audience.

9. Vibe
Vibe is a R&B/ Hip-hop based music
magazine created by the infamous
Frequency Bi-Monthly
producer Quincy Jones. It features various
Total Circulation 301,408
artists within the genre from Jay-Z to R. (2011)
Kelly. After hitting a dead end in 2009 the Company Vibe Media
magazine was then purchased by Inter Country U.S.A
Media Partners and has now evolved into a Based in New York City
monthly publication. The magazine's target Language English
audience is primarily a young, urban Website Vibe.com
individual with a zest for hip-hop. By
providing an insight to more than one
music genre, Vibe has become more
successful than competing magazines such
as The Source who focus mainly on the rap
industry or The Rolling Stones who only
revolve around the Rock & Roll culture.

10. Double page spread
• I absolutely love the way this double page spread is laid out as it is fun
and quirky yet has a twist of sophistication. I hope to produce something
similar for my article as I am sure it will attract a range of readers.

11. On the website you will be able to find further
information on the magazine. They also
inform their readers on the latest gossip and
news within the music industry.