IPC has published magazines targeting a variety of audiences in Europe for over a century, including magazines focused on hobbies like horses, cycling, and stamps. They also published magazines for women like Woman's Own and introduced Woman's Weekly in the early 1900s targeting white, middle-class women. IPC would be an appropriate publisher for a new music magazine because they have experience targeting various audiences with different magazines and have been in business for a long time, so they could attract multiple music genres and have a well-known publishing brand.