IPC has published magazines targeting a variety of audiences in Europe for over a century, including magazines focused on hobbies like horses, cycling, and stamps. They also published magazines for women like Woman's Own and introduced Woman's Weekly in the early 1900s targeting white, middle-class women. IPC would be an appropriate publisher for a new music magazine because they have experience targeting various audiences with different magazines and have been in business for a long time, so they could attract multiple music genres and have a well-known publishing brand.

2. 1.What types of magazines and target audiences
has IPC been associated with over the years?
• IPC has published a variety of different magazines over the years such as: Country Life, Horse
& Hound, Cycling weekly to Woman’s Own, Stamp Magazine and New Musical Express
(NME). Their target audience varies and they have attracted different types of people since
beginning in the 1800’s, however it can be said that they target audiences with specific
interest and hobbies, their market is also specifically in Europe so their target audience would
be European.
• Around the early 1900’s they introduced ‘Woman’s Weekly’, which was the first of their four
traditional women’s weeklies, this would target white ,middle-class women in

3. Why Might IPC be an appropriate
publisher for a new music magazine?
• IPC was known for a variety of different magazines so
would be willing to take on a magazine of the music
genre, may even have a keen interest in attracting
multiple different music sub genres.
• It has been going for a long period of time so it is a
well known brand amongst publishing and may have
a good reputation