The document is a formal proposal for a music magazine called Rhyme focused on the hip-hop genre. The name was chosen because hip-hop lyrics rhyme. The target audience would be teenagers and adults ages 16 to 25, ideally black males from social classes A, B, or C, as they stereotypically listen to rap/hip-hop music. The initial front page ideas include a top banner and headline about a new album release. Throughout the magazine, conventions will be followed for the front cover, double page spreads, and content pages with centered images and page numbers on the left.