Forms and Conventions.
• I chose to do a Hip Hop magazine as i thought
that by doing a genre of music that I myself
liked it would be more useful because i could
use my own personal knowledge as well as
research to make my product typical of
conventions but still unique.
• I feel my magazine does follow the
conventions of similar magazines of the same
Hip Hop Conventions:
• Hip hop is a genre of music coming from the
Bronx in America, coming from the African
• And when typing in “hip hop magazine” to
Google images I found..
Other Typical Conventions:
• Colour : Although colour in magazines changes
from issue to issue, colour schemes are used
and prove very affective. Colours used in Hip-
hop magazines are often either very pure
colours, like whites and pale beiges or bold
darker colours showing real presence.
• I chose to use a Red and Black theme for both
my front cover and article, a popular scheme
in hip hop magazines.
Red = I chose red because it catches the eye, red
is also associated with energy, power strength
and determination. Which is what a lot of hip
hop artist want to represent in their image.
Black = Black denotes strength and authority; it
is considered to be a very formal, elegant, and
Font & Language:
• I also think my use of font is typical of similar
style magazines, using san serif for the main
. And language in my article uses common slag
like “innit” “yeah” and “ight” which is slag hip
hop artists do use, and being spontaneous
speech therefore makes the article more
How Does Your Product Represent
• By using colloquium and slang in the text in my
article, also the content, about living in a
deprived area of London, which a lot of young
people can relate too.
• Also referring to popular artists
like N-dubs, Dizzee Rascal, who are
all reasonably young and grown
up in under privileged areas, and
therefore giving people inspiration.
As my magazine is totally based on Hip Hop, its market
is therefore quite narrow.
Hip Hop has a hard time in the media often being
tagged to things like gun crime, drugs etc. I feel that
larger specialist magazine newsagents will distribute
my magazine, as well as HMV and
urban clothes stores. And perhaps
advertised on channels like MTV base
and channel U.
• Males & Females.
• Aged Between 14-26 (although topic’s are gritty,
their real life.)
• Lower class – Upper to class
• From all areas.
• Revolved around Urban lifestyle & culture.
• All ethnic minorities.
Everybody who likes Hip Hop Music, fashion or art.