The music video for Ed Sheeran's "Small Bump" uses various shot types like close-ups, long shots, and extreme close-ups to convey emotion. It takes place largely in one long take through a hospital corridor, with fade outs to show the passage of time. The low-key lighting and ordinary costumes help viewers relate to the feelings of sadness and isolation. The realistic hospital props and diegetic sound design immerse viewers in the somber story being told through the song's lyrics. Overall, the video matches conventions of the folk rock genre by using a modest performance to tell a personal story.

2. The main shot types that were used in the video of Ed Sheeran – Small Bump was
close ups, long shots and extreme close ups. The first shot we see is a close up of
the environment that the video is set in – a hospital, this lets the audience know
that something has happened and that is what the song is relating to. Other
close ups of props such as a hospital bed and a clock were also used at the start
or the video. The rest of the video is then shot in one type long scene, the use of
zooming in and out when going down the long corridor has a good effect on the
audience as it gives the feeling that he is waiting or anticipating something bad.
I think the most effective shot type that was used at the end of the video, the
extreme close up of the artists face showed that he had been crying as his eyes
were red and puffy, and as the song is about a baby not being born it is clear for
the audience to see that it is not a happy, upbeat song. I think that for a music
video to be successful it needs to be able to connote the different emotions and
feelings that were felt when writing the actual song, therefore if it is a happy
upbeat song, the video will then reflect on that. The composition of the music
video is also quite important in relation to the actual lyrics, there is a clear
authoritative figure which is the doctor, at the start the doctor is standing and the
artist is sitting down behind him, this an show how vulnerable he actually is
compared to the other person.

3. The first thing I noticed about this music video was that apart from the 3 cuts at
the beginning of the video, all of the editing is one long take. I think this is a good
way in which to compose a music video like this because using fast paced
editing it would have made the some appear a lot different than what its
actually meant to mean, for example the small upbeat part of the song at the
beginning was shown through 3 fast cuts, showing the hospitals facilities so that
the audience can see where he is, then after that it is one shot, a long take
down a corridor that shows different patients with different emergencies, they
then fade out after a couple of seconds of being in the shot, this is a good way
of showing time going by because the main character is still sitting in the same
place, meaning he is waiting for something important or has found out
something that he didn’t want to hear.

4. The costume that was used in this music video was very stereotypical of a music
video in this genre of song. The artist was dressed in jeans and a hoody, showing
that he is still just like an ordinary person, the patients that played a small part in
the video were also wearing what we would consider ‘normal’ clothes and
therefore making it a lot easier for the audience to relate to.
The lighting was all low key, this is a typical convention of a music video that has
lyrics that show unhappiness. Also, hospitals usually have fairly bright lighting, and
the fact that the lighting in the video was not represents the common idea that
hospitals are not a nice place to be.
The props that are used throughout the video are ones that you would expect to
be in a hospital, for example a hospital bed and monitors next to it, yellow boxes
with ‘Danger’ on them, doctors cloaks and a stethoscope, all of these props
helped create a sense of realism in the video.

5. The type of sound that was used in the video was mainly diegetic. At the start of
the video matched with the cutting was the non diegetic sound of the
instruments that are played in the song, after that, we see the artist singing to the
audience, although he is in a setting that we wouldn’t normally associate with
performing, we then see that the people around him couldn’t hear him sing, so
therefore meaning that he is more isolated than ever, and showing that he is
singing with people around him but no one is responding could show that he
feels alone and lonely, waiting for hear what he doctor has to say.

6. I think this video matches the conventions of a music video associated with this
genre. The lighting is low key and there is no big performance which is what you
may see on a song with a big beat. Folk rock is usually more civil and modest,
and the artist wears ordinary clothes and is trying to tell the story that is behind
their lyrics. Another convention of this sort of music video is the artist being
included in it, some genres, the artist or band does not get filmed into the video,
but because with this sort of song a story is being told, then the artist like to do it
themselves.