SlideShare a Scribd company logo
1 of 11
COMMUNICATION MIX COVERS    PROMOTION && MERCHANDISING Presented by; Akshay Deepesh Kiran.D Sumeet
What is Communication Mix ,[object Object],[object Object]
Communication Mix
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandising ,[object Object],[object Object]
 
Promotional Merchandising ,[object Object],[object Object],[object Object],[object Object]
THANK YOU

More Related Content

What's hot

Business to business marketing ppt
Business to business marketing  pptBusiness to business marketing  ppt
Business to business marketing ppt
Sukriti Mal
 
Sales management
Sales managementSales management
Sales management
Gurjit
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 
Dynamics of perception
Dynamics of perceptionDynamics of perception
Dynamics of perception
Sandesh Bhat
 

What's hot (20)

Models of consumer behaviour
Models of consumer behaviourModels of consumer behaviour
Models of consumer behaviour
 
Marketing Communication Process
Marketing Communication ProcessMarketing Communication Process
Marketing Communication Process
 
Business to business marketing ppt
Business to business marketing  pptBusiness to business marketing  ppt
Business to business marketing ppt
 
Sales Promotion
Sales Promotion Sales Promotion
Sales Promotion
 
Sales promotion ppt
Sales promotion pptSales promotion ppt
Sales promotion ppt
 
Market positioning
Market positioningMarket positioning
Market positioning
 
Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity Ppt
 
Advertising budget
Advertising budgetAdvertising budget
Advertising budget
 
9. CRM in Retail
9. CRM in Retail9. CRM in Retail
9. CRM in Retail
 
Testing Advertising Effectiveness
Testing Advertising Effectiveness Testing Advertising Effectiveness
Testing Advertising Effectiveness
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Marketing communications mix
Marketing communications mixMarketing communications mix
Marketing communications mix
 
Sales management
Sales managementSales management
Sales management
 
Evolution Of Marketing
Evolution Of MarketingEvolution Of Marketing
Evolution Of Marketing
 
What steps are required in developing an advertising program?
What steps are required in developing an advertising program?What steps are required in developing an advertising program?
What steps are required in developing an advertising program?
 
Customer loyalty
Customer loyaltyCustomer loyalty
Customer loyalty
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
 
Dynamics of perception
Dynamics of perceptionDynamics of perception
Dynamics of perception
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 

Viewers also liked

9 ps of marketing
9 ps of marketing9 ps of marketing
9 ps of marketing
uww8943
 
Marketing communication plan presentation
Marketing communication plan presentationMarketing communication plan presentation
Marketing communication plan presentation
madhukunwor
 
Chapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communicationsChapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communications
assiramer
 
Culture And Global Marketing
Culture And Global MarketingCulture And Global Marketing
Culture And Global Marketing
Arun Kottolli
 

Viewers also liked (20)

Global Marketing Communications
Global Marketing CommunicationsGlobal Marketing Communications
Global Marketing Communications
 
Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey
Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer JourneyFashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey
Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey
 
Retail Touchpoint Strategy 2012
Retail Touchpoint Strategy 2012Retail Touchpoint Strategy 2012
Retail Touchpoint Strategy 2012
 
Media Planning
Media PlanningMedia Planning
Media Planning
 
9 ps of marketing
9 ps of marketing9 ps of marketing
9 ps of marketing
 
Marketing communication plan presentation
Marketing communication plan presentationMarketing communication plan presentation
Marketing communication plan presentation
 
Marketing Communications Planning Guide
Marketing Communications Planning GuideMarketing Communications Planning Guide
Marketing Communications Planning Guide
 
Global Pricing
Global PricingGlobal Pricing
Global Pricing
 
New Product Launch - Marketing Strategy Spy Cam
New Product Launch - Marketing Strategy Spy CamNew Product Launch - Marketing Strategy Spy Cam
New Product Launch - Marketing Strategy Spy Cam
 
16-4 (what is communications mix, and how it should be set)
16-4 (what is communications mix, and how it should be set)16-4 (what is communications mix, and how it should be set)
16-4 (what is communications mix, and how it should be set)
 
Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services
 
Media scheduling
Media schedulingMedia scheduling
Media scheduling
 
Marketing management process
Marketing management processMarketing management process
Marketing management process
 
Mother dairy ppt
Mother dairy pptMother dairy ppt
Mother dairy ppt
 
Chapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communicationsChapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communications
 
Marketing Communication Planning Process
Marketing Communication Planning ProcessMarketing Communication Planning Process
Marketing Communication Planning Process
 
Media Planning
Media PlanningMedia Planning
Media Planning
 
Culture And Global Marketing
Culture And Global MarketingCulture And Global Marketing
Culture And Global Marketing
 
Mother dairy final report
Mother dairy final reportMother dairy final report
Mother dairy final report
 
What is the communication mix, and how should it be set?
What is the communication mix, and how should it be set?What is the communication mix, and how should it be set?
What is the communication mix, and how should it be set?
 

Similar to Communication mix

promotionmix By hbhbhybybybybvgbvgvghppt
promotionmix By hbhbhybybybybvgbvgvghpptpromotionmix By hbhbhybybybybvgbvgvghppt
promotionmix By hbhbhybybybybvgbvgvghppt
HarshalShejwalkar
 
Marketing Chapter 17
Marketing Chapter 17Marketing Chapter 17
Marketing Chapter 17
WanBK Leo
 

Similar to Communication mix (20)

MARKETING MANAGEMENT MEANING AND SIGNIFICANCE OF PROMOTIONotion
MARKETING MANAGEMENT MEANING AND SIGNIFICANCE OF PROMOTIONotionMARKETING MANAGEMENT MEANING AND SIGNIFICANCE OF PROMOTIONotion
MARKETING MANAGEMENT MEANING AND SIGNIFICANCE OF PROMOTIONotion
 
promotionmix By hbhbhybybybybvgbvgvghppt
promotionmix By hbhbhybybybybvgbvgvghpptpromotionmix By hbhbhybybybybvgbvgvghppt
promotionmix By hbhbhybybybybvgbvgvghppt
 
Promotionmix 131011034109-phpapp01
Promotionmix 131011034109-phpapp01Promotionmix 131011034109-phpapp01
Promotionmix 131011034109-phpapp01
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Promotionmixppt
PromotionmixpptPromotionmixppt
Promotionmixppt
 
Promotionmixppt
PromotionmixpptPromotionmixppt
Promotionmixppt
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptx
 
Promotion 01
Promotion 01Promotion 01
Promotion 01
 
Promotion
PromotionPromotion
Promotion
 
Sales promotion mix
Sales promotion mixSales promotion mix
Sales promotion mix
 
Marketing Chapter 17
Marketing Chapter 17Marketing Chapter 17
Marketing Chapter 17
 
Topic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotionTopic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotion
 
Marketing mix promotion
Marketing mix promotionMarketing mix promotion
Marketing mix promotion
 
21st & 22nd & 23rd & 24th Classes on ABM 506 .pdf
21st & 22nd & 23rd & 24th Classes on ABM 506 .pdf21st & 22nd & 23rd & 24th Classes on ABM 506 .pdf
21st & 22nd & 23rd & 24th Classes on ABM 506 .pdf
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
 
Prci m2
Prci m2Prci m2
Prci m2
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Promotion and publicity in marketing
Promotion and publicity in marketingPromotion and publicity in marketing
Promotion and publicity in marketing
 
Marketing Strategies in 2020
Marketing Strategies in 2020Marketing Strategies in 2020
Marketing Strategies in 2020
 

Recently uploaded

MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
Krashi Coaching
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
中 央社
 

Recently uploaded (20)

Benefits and Challenges of OER by Shweta Babel.pptx
Benefits and Challenges of OER by Shweta Babel.pptxBenefits and Challenges of OER by Shweta Babel.pptx
Benefits and Challenges of OER by Shweta Babel.pptx
 
How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17
 
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING IIII BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
 
The Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxThe Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptx
 
Andreas Schleicher presents at the launch of What does child empowerment mean...
Andreas Schleicher presents at the launch of What does child empowerment mean...Andreas Schleicher presents at the launch of What does child empowerment mean...
Andreas Schleicher presents at the launch of What does child empowerment mean...
 
Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptx
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
 
IPL Online Quiz by Pragya; Question Set.
IPL Online Quiz by Pragya; Question Set.IPL Online Quiz by Pragya; Question Set.
IPL Online Quiz by Pragya; Question Set.
 
Word Stress rules esl .pptx
Word Stress rules esl               .pptxWord Stress rules esl               .pptx
Word Stress rules esl .pptx
 
MOOD STABLIZERS DRUGS.pptx
MOOD     STABLIZERS           DRUGS.pptxMOOD     STABLIZERS           DRUGS.pptx
MOOD STABLIZERS DRUGS.pptx
 
Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).
 
An Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppAn Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge App
 
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio App
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT VẬT LÝ 2024 - TỪ CÁC TRƯỜNG, TRƯ...
 
How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17
 

Communication mix