It is the Qualitative Research Procedure wherein the purpose of the project is not disclosed to the respondents. It covers various Techniques and examples make it easy to Understand

1. INDIRECT QUALITATIVE
RESEARCH PROCEDURE

3. Projective Techniques
• An unstructured and indirect form of questioning that
encourages the respondent to project their underlying
motivations, beliefs, attitudes or feelings regarding
the issues of concern.
• Interviewer presents to the respondents a series of
questions, statements or pictures which are
incomplete

4. Projective Techniques
• Association Technique
• Respondent Is Presented With The
Stimulus
• Ask To Respond With First Things
That Come To Mind

5. Important Projective Techniques
• Word Association Test
• Completion Test
• Construction Test
• Expression Techniques

6. Important Projective Techniques
• Word Association Test:
• Candidate will be shown a word
for 15 seconds and whatever
comes in candidate’s mind he/she
needs to write
• Mentality
• Behaviour

7. Word Association Test
• A popular Pharmaceutical Company produces
expensive products for Old age people.It is used to
study the attitude towards medicine and supportive
therapy
Word Response-I Response-II Response-III
Health Care Bad Good
Medicines Necessity Prevention cure
Treatment In time Expensive
Medica Insurance Required Not required Essential
Death The end Inevitable

9. Important Projective Techniques
• COMPLETION TEST
• Respondents are given incomplete sentences and
• Asked to complete the thought.
• These sentences are usually in the third person and tend to be
somewhat ambiguous
• Open ended questions
• Working at IBM is
• Arpal Is

10. Important Projective Techniques
• Construction Test:
• Thematic Appreciation Test
• Cartoon Test
• Branch of Clinical Psycology and here the
focus is on completion of a particular
story,incident,picture or dialogue

12. •Thematic Apperception Test (TAT)
• The respondents are shown one or
more pictures and asked to describe
what is happening,
• what dialogue might be carried on
between characters and/or how the
"story" might continue.

14. Important Projective Techniques
•Expression Techniques:
• Verbal or visual situation
• In this the people are asked to express the feeling
or attitude of other people.