The presentation discusses key levels that define any strong and robust strategy – corporate, business and functional.

1. https://www.executestrategy.net/blog/strategy-levels

2. Corporate Level Strategy
• Defined by those at the very top of the organization
• overall strategy and direction
• general and macro-level strategy which is overarching all the other
aspects.
• Corporate-level strategy define organization’s main purpose.
• it helps you clarify your own vision and give it a form that can then
be detailed out.
• It also provides a line of sight to the leaders and employees, both
potential and existing
• Confirm overall mission and vision.
• Create corporate objectives

3. Business Level Strategy
• Corporate strategy is percolated down to the business level
• More specific than corporate strategy
• Unique to different departments or subdivisions
• Operational details such as resource planning, workforce
optimization and delivery
• Differentiate yourself from your competitors.

4. Functional Level Strategy
• Regular and daily strategy
• Bottom level of the strategy
• To find and work on function-wise goals that are linked to the
business, and corporate strategies
• Strategy involves each department
• Day-to-day actions which are required to deliver corporate and
business strategies
• Relationships needed between units, departments and teams
• How operational goals will be met, and how they will be monitored

5. Synchronising strategy
• Each level of strategy should be synchronized
• Operating in line with one another

6. Strategic Decisions at Different levels
DIMENSION CORPORATE BUSINESS FUNCTIONAL
Impact Significant Major Insignificant
Risk
Involved
High Medium Low
Profit
Potential
High Medium Low
Time
Horizon
Long Medium High
Flexibility High Medium Low
Adaptability Insignificant Medium Significant

7. Strategic Decisions at Different levels
DIMENSION CORPORATE BUSINESS FUNCTIONAL
Cost
Involved
High Moderate Low
Cooperation
Needed
High Moderate Low
Frequency Large Periodic Annually
Nature Conceptual
& Creative
Conceptual
but related
to Business
Unit
Totally
Operational

8. https://images.app.goo.gl/fuVBg7HVAXyUHqT89

9. You tube
https://youtu.be/w44aYcDEB4Y