A generic framework on how organisations can increase their global footprint

1. Presented By:
Aparna Priyadarshini
AIM Manila, Cohort 5
Date: 04 March 2010

2. GLOBALIZATION
Competitive
CURRENT Pressures VISION
Organizations‘ Structure to implement Global GROWTH
Home Country(IA) Strategy
Core Competence
Resources
Organizational
Culture
Strategic Choices
Aggreg GLOBAL FOOTPRINT
Adaptat ation
ion
Host Country(EA)
Arbitra
SZ
Market Factors ge
Resource Factors Strategic Intent
Environment
Factors
Competitive Factors
Strategic decision

3. The BCG Matrix-Global Strategy Product Adaptability
LOCAL GLOBAL
Competition in the Domestic Markets
HIGH
Truly Global
Partnership Expansion :Own
Operations Globally
Expand in smaller
Markets: Step wise
LOW Grow Locally
entry on a smaller
scale
GROWTH Product Lifecycle Stage MATURITY

4. THANKYOU