1. “We have two guiding arrows.
One points overseas where we
want to expand markets for our
existing products. The other
points right here, to India,
where we want to explore the
large mass market that is
emerging—not by following but
by breaking new ground in
product development and
seeing how we can do
something that hasn’t been
done before.”
-Ratan Tata, Group Chairman
10 YEAR SUSTAINABILITY
OUTLOOK
Team 6

2. Developing a Sustainability Strategy
Business
Drivers
Vision
Objectives
Strategies Improve
Current
Position
Action Plan
Gap
Analysis
Implementati Monitor and
on Review
Sustainability Plan

3. Business Drivers, Vision, &
Objective
 Drivers:
 Desire to increase human development & improve quality
of life
 Growth through excellence in innovation
 Community development in areas in which they operate
 Vision:
 To be a global leader in sustainability, both in human and
business development
 Objective:
 Move to a global model & tackle global socio-economic
issues
Value Analyze Recommend Implement

4. Current Position & Gap Analysis
 Track social responsibility through index
 Baldrige model
 Regression analysis: index score vs. ROE
 Results showed no significant relationship
 Profit alone does not reveal total return to all
stakeholders
 Latin:
“to make progress”
 People, planet, profit
Value Analyze Recommend Implement

5. Brand Valuation
Effect in Effect on
Objective Tactic Benefit
India Brand Value
Bleeding Edge Partnership with Glean their Best Practices Tata brand
of Sustainability DSD knowledge of can be applied paired with
sustainability in India sustainability
best practices leader, transfer
of value
Expand Globally Expansion with Positive impact Transfer of Increased
Africa projects, on human life knowledge from visibility of
Detroit initiative and expansion areas Tata’s vision,
development back to India mission, and
objectives
Value Analyze Recommend Implement

6. MOST Analysis
Mission Objectives
To use innovation to To better the lives of
sustain profit and people in the
Mission
encourage human
development and Objectives
communities in which we
operate by providing
environmental them with opportunities
stewardship in India and previously unavailable to
throughout the world. them.
Tactics
Strategies To continue acquisitions
To use our businesses as our profit arm and to
Strategies
globally to help in
sustainable development Tactics
create Greenfield
projects in new areas in
of communities need of growth and
development
Value Analyze Recommend Implement

7. Increasing Brand Value
 Bleeding Edge of Sustainability
 Partnership with the UN’s DSD
 Sustainability Committee
 Corporate level, industry level, business unit level
 Reporting Standards
 GRI Guidelines
 Incentives for early compliance
 Mandatory compliance by year 10
Value Analyze Recommend Implement

8. Acquisitions and Greenfields
There is a socio- Will being in this
country/region change
Social economic need for us
to locate within the
country.
the way people live,
work, and learn?
Can we use disruptive
innovation to make
Pursuit of innovations
Technology that change the game
for people.
something available to
people who previously
were unable to access
an item/service/etc.?
A market with
Economic imperfect or
fragmented
competition.
Can we break into the
market easily?
Are we at a high risk of
At least a moderate
Political amount of government
stability.
the government trying
to control money or
business operations?
Value Analyze Recommend Implement

9. Change in Leadership
Key Leadership Evidence of Quality in
Rationale
Qualities Gopalakrishnan
Removes risk of mismatch Internal, familiar with Tata’s
Knowledge of the of corporate values unique strategy
Company between new CEO and
company
Tata Group’s revenue is Current director of Tata
65% from outside of India Motors, which already is
Global Focus
conducting business all over
the world
As the focus of Tata “Direction is more important
Group’s operations than distance,” –
Long-Term Strategy to
expands, a long-term focus Gopalakrishnan
Deal with Growth
will become even more
critical
Uphold the brand reputation
Currently upholds Tata
Integrity Group’s code of conduct
that Tata Group has built
over the years within various business units
Top of Field in IndustryAdds to leader’s credibility
Executive officer of Tata
and Technical Experience
Value Analyze Recommend Ltd.
Sons Implement

10. Timeline
Year Three
Year One
Year Five
Year Four
Expand Greenfield
Projects in Africa Year Two New Chairman
Instated
STEP Analysis for
Greenfield
Identify Potential
Greenfield Sites
Prototype Greenfield
Launches (South
Succession Process Sustainability Board Expansion Set Up System Tying America)
Begins Created Partnership with Upper-Level Recommended and
Organization Voluntary DSD Formed Compensation to Incentivized GRI
Prepped for a Compliance with 360-Degree Index Score Compliance for all
Change in Brand Standards Evaluation of 360-Degree Business Units
Leadership Sustainability Evaluation of 360-Degree
Committee Sustainability Evaluation of
Committee Sustainability
Committee
Expansion of
Year Six
Year Nine
Year Ten
Year Eight
Year Seven
Evaluation of Greenfield Project New Greenfield 360-Degree Full GRI
Greenfield in in South America Sites Identified Evaluation of Compliance
South America STEP Analysis for 360-Degree Sustainability 360-Degree
360-Degree Continued Evaluation of Committee Evaluation of
Evaluation of Greenfield Sustainability Sustainability
Sustainability Expansion Committee Committee
Committee 360-Degree
Evaluation of Evaluation of
Partnership with Sustainability
X Committee
Value Analyze Recommend Implement

11. “We have two guiding arrows.
One points overseas where we
want to expand markets for our
existing products. The other
points right here, to India,
where we want to explore the
large mass market that is
emerging—not by following but
by breaking new ground in
product development and
seeing how we can do
something that hasn’t been
done before.”
-Ratan Tata, Group Chairman
QUESTIONS?
Team 6