Slides from my presentation at HARDI Focus Conference in Fort Worth on 9/13/19. In this presentation, I show the secret formula to increase your visibility and getting more leads with Facebook videos.

1. SIMPLE
FACEBOOK
MARKETING
STRATEGIES
SIMPLE
FACEBOOK
MARKETING
STRATEGIES

5. More Visibility
Make The Phone Ring

7. Confused
Overwhelmed
Doesn’t work like it used to

8. 3000 messages/day

9. #AICPAENGAGE #AAMKT @adupont65

11. HOW DO I GET
THE RIGHT PEOPLE
TO KNOW
WE ARE HERE?

12. HOW DO I
STAND OUT?

14. MARKETING SALES

15. NO
INTENT
TO BUY
STRONG
INTENT
TO BUY

16. WHO
WHAT
WHEN

17. LONG
TERM
SHORT
TERM

18. Confucius said
1 year plan: plant rice
10 year plan: plant a tree
100 year plan: educate a child

19. UNDERPRICED
ATTENTION

20. TARGETING
EFFECTIVENESS

21. INTENT & CONTEXT

22. 3 PART
STRATEGY

24. STOP

26. Facebook’s
Algorithm
will HIDE
boring

28. Facebook will
PROMOTE
what we “collectively”
LIKE

29. The more COMMENTS
the BETTER

30. VIDEOS

31. 1800%
MORE
ENGAGEMENT

32. 18X

33. 20-90 SECONDS
(60 Seconds is a good goal)

37. PROVEN
METHOD

38. WHY HOW WHAT
VIDEOS

42. WHY
VIDEOS

43. NO SELLING
NONE, NOPE, NADA

44. WHY VIDEO TOPICS
1. WHAT MOTIVATED YOU TO START?
2. WHAT ARE YOU KNOWN FOR?
3. WHAT ARE YOU MOST PROUD OF?
4. WHY YOU DO WHAT YOU DO?

49. VIDEO RESULTS
• 55,000 VIEWS
• 106 LIKES
• 18 COMMENTS
• 28 SHARES
More Business Than Last 10 Years!

50. HOW
VIDEOS

51. STILL NO SELLING
DON’T EVENT THINK
ABOUT IT

52. 51%Figuring How-To
(PEW Research Center)

58. WHAT
VIDEOS

59. SELLING TIME
TIME TO MAKE THE
PHONE RING

60. WHAT VIDEO IDEAS
1. PROMOTE A PRODUCT
2. PROMOTE A SERVICE
3. PROMOTE A SPECIAL

67. NUMBERS
BUDGET

68. Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good

69. ThruPlay is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good

70. Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

71. ALL VIDEOS NEED TO
BE TESTED AGAINST
DIFFERENT AUDIENCES

72. MANAGE
EXPECTATIONS

73. 1/10 VIDEO WILL WORK
(90% WILL FAIL)

74. BUILDING YOUR
VIDEO PORTFOLIO
(6-12 MONTH PLAN MINIMUM)

75. ROAS
(Return On Ad Spend)
Calendar Posts = 1.2 ROAS
Topical Videos = 2.6 ROAS
Evergreen Videos = 41.2 ROAS
$20 to get someone in a store
30-40% close

76. WHY HOW WHAT
1 2 3

77. 3 QUESTIONS

78. Does it add
VALUE ?

79. Does it make me
SMILE ?

80. Does it make me want
to PARTICIPATE ?

81. How To Win
in 2019 & 2020

82. Decision is Made Without YOU (up to70%)
Gartner
57%

90. $71BSpent on Ads We Don’t Want To Watch
(Gartner.com)

91. THANK
YOU

92. WHY HOW WHAT
VIDEOS

94. Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker
antoine@katapult.biz