Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy! Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!

1. HOW TO GENERATE
MORE LEADS AND
LISTINGS WITH
VIDEO MARKETING
@ADUPONT65

3. More Visibility
Make The Phone Ring

5. #AICPAENGAGE #AAMKT @adupont65

6. 3000 Messages/day

8. Confused
Overwhelmed
Doesn’t work like it used to

10. 1892

11. ANTOINEDUPONT
#WestPalmBeach @adupont65

12. 640
ACRES

13. 492
FOOTBALL FIELDS

15. ANTOINEDUPONT
#WestPalmBeach @adupont65

16. ANTOINEDUPONT
#WestPalmBeach @adupont65

17. ANTOINEDUPONT
#WestPalmBeach @adupont65

19. WIIFM
What’s in it for me?

20. What Matters
To THEM

21. 1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

22. 18 X

23. of all consumer Internet traffic is videos
Small Biz Trends
80%

24. Video is what we
want to consume!

25. 51%
Figuring How-To
(PEW Research Center)

27. CHANGE
Where they are!
What they want!

28. 6 VIDEO
MARKETING
FUNDAMENTALS

30. EQUIPMENT
NEEDED

31. STARTER
PACKAGE

32. $10
$12
$30
$10

33. STARTER
PACKAGE
$62

34. PRO
PACKAGE

35. $1500
$300
$100
$300
$700

36. PRO
PACKAGE
$3000-$4000

38. ENDLESS
SOURCES
OF CONTENT

39. REVERSE
ENGINEER
YOUR CONTENT

40. Keyword Magic Tool

43. AnswerThePublic.com

48. WHAT’S MISSING?

49. CAN I MAKE
SOMETHING BETTER?

52. PREPARATION
& SCRIPTING

54. THE
POP
METHOD

55. P - PROBLEM
0 - OUTCOME
P - PROMISE

56. Problem:
not enough listings
Desired Outcome:
want perfect house for my family
Promise:
5 ways to buy the
best house for you

60. MYTH &
BAD HABIT

61. 7-9 seconds

62. BORING = 3s
GREAT = 30mn

64. Advertisement

66. Advertisement

68. 3 TYPES
OF VIDEOS

69. 1-HOW TO
VIDEO

71. Decision is Made Without YOU (up to70%)
Gartner
57%

72. AUTHORITY
& TRUST

73. 2-FAQ VIDEO

77. 87%
Like to shop around
Accenture

78. SALES

79. 3-PRODUCTS &
SERVICES

81. 80%
Increased Conversions
(Eye View Digital)

82. SEO

83. BONUS
VIDEO IN
EMAILS

87. TRAFFIC

88. NOBODY CARES
ABOUT YOUR OPEN
HOUSE UNLESS…

91. GROW &
PROMOTE

100. $50K IN SALES
IN 2019

102. WAS NOW
+157% IMPRESSIONS
(IN 30 DAYS)

103. WAS NOW
+188% CTR
(IN 60 DAYS)

105. STOP

107. Facebook’s
Algorithm
will HIDE
boring

108. 20-90 SECONDS
(60 Seconds is a good goal)

109. Your Game Plan
$7/week - $1/day

110. 9 Winning Videos
‣1/10 Winner
‣3 TOFU - HOW
‣3 MOFU - WHAT
‣3 LOFU - WHY

112. THANK
YOU

114. PERFECT
IS THE ENEMY OF
GOOD

116. What Matters
To THEM

117. ANTOINEDUPONT
#WestPalmBeach @adupont65

119. KEY
TAKEAWAYS?
WHAT SURPRISED YOU?
ANY QUESTIONS?