How to Stand Out in a Content Saturated World- TriplePlay 2021
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Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 9:00 am session. Enjoy! In modern marketing there’s one common frustration for most business owners: How do I make my business stand out with all this noise and stop wasting money? Sound familiar? Award-winning marketing strategist Antoine Dupont shows you the tools, techniques, and bullseye research you need to create the quality content that gets leads and grows your business. You’ll get a series of easy-to-implement, actionable recommendations so you can stop wasting money on what no longer works.
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How to Stand Out in a Content Saturated World- TriplePlay 2021
- 1. HOW TO STAND-OUT IN A CONTENT- SATURATED WORLD @ADUPONT65
- 7. UNCERTAINTY
- 8. NOW WHAT?
- 16. THE EXIT FROM THE CORNER IS MORE IMPORTANT THAN THE ENTRY
- 20. DON’T KNOW WHERE TO LOOK
- 22. DON’T KNOW WHO TO TRUST
- 24. WE NEED TO ELEVATE THE CONVERSATION
- 26. EVERYBODY HAS A SPECIAL OFFER
- 27. EVERYBODY HAS AN OPEN HOUSE
- 28. EVERYBODY HAS A: THERE’S NEVER BEEN A BETTER TIME!!
- 29. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!
- 34. consumers brands
- 35. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!
- 37. 1898 - St Elmo Lewis
- 44. WE NEED TO RETHINK OUR APPROACH
- 48. CUSTOMER JOURNEY
- 54. Decision is Made Without YOU Gartner 57%
- 57. 5 Subjects That Every Buyer Wants To Know: Cost Problems Comparaisons (vs.) Reviews Best
- 58. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.
- 60. how much Dodge minivan
- 62. Dodge Minivan vs. Toyota Minivan
- 64. Dodge dealer near me
- 65. IS THE PRODUCT!
- 66. 5 Ways To Answer Their Questions: Videos Social Media Blogs Website White Paper Download
- 70. 3/10
- 71. 9/10
- 72. 2/10
- 73. 10/10
- 74. 3/10
- 75. 10/10
- 76. 6.5 Average
- 77. 9 Outcome
- 81. VIDEO IS KING
- 83. > 38,000 VIEWS
- 85. PROVIDE VALUE A
- 90. SMALL The Huge Power of
- 91. 2020 By 2020, the customer experience will overtake price & product as the key brand differentiator (Source: Walker Study)
- 92. 73% of buyers point to customer experience as an important factor in purchasing decisions (Source: Temkin Group)
- 93. 83% more likely to buy when someone recommends based on their experience of the business (Source: Walker Study)
- 94. NO STRATEGY
- 95. Truth: Improving the Customer Experience is the best way to stand-out
- 96. Change: Choose Tactics That Make Each Touchpoint Inspiring
- 102. Contract, Receipts, Form Submissions, Form Confirmation, Answering the Phone, Email Signatures, Letters, Cancellation, Returns, Open House, Inspections, Register, Download, Live Chat, Subscribing, Unsubscribe, Website, Business Cards, Gifts, Charity, Donations, Signage…
- 103. What If Each Touchpoint in Your Company Created A Wow Moment ?
- 104. What If We Shifted Our Focus From Tactics to Touchpoints ?
- 105. What Would That Do To Your Bottom Line ?
- 106. KEY TAKEAWAYS? WHAT SURPRISED YOU? ANY QUESTIONS?