Social Media Business Guide Under 40 Characters
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This presentation covers: • 2011 business trends in social media (more integrated, mobile, competitive, customer focused) • How to find the real return on investment in social media • How to align social media against your business goals • How to understand your competitors, find potential leads, develop them and gather customer feedback • How to engage quickly and effectively
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Social Media Business Guide Under 40 Characters
- 1. © 3seven9 Agency Ltd
- 2. Contents 1. What are businesses really doing in social media? 2. Where is the real ROI in social media? 3. How to align social media to business goals 4. How to: 1. Understand competitor strategies 2. Listen to potential customers 3. Develop business leads 4. Gather customer feedback 5. How to engage quickly and effectively © 3seven9 Agency Ltd
- 3. What are businesses really doing in social media? © 3seven9 Agency Ltd
- 4. What are businesses really doing in social media? © 3seven9 Agency Ltd
- 5. What are businesses really doing in social media? © 3seven9 Agency Ltd
- 6. What are businesses really doing in social media? © 3seven9 Agency Ltd
- 7. However, there are still problems with using Social Media © 3seven9 Agency Ltd
- 8. However, there are still problems with using Social Media © 3seven9 Agency Ltd
- 9. However, there are still problems with using Social Media © 3seven9 Agency Ltd
- 10. Why is the jury still out? © 3seven9 Agency Ltd
- 11. So what should you be measuring © 3seven9 Agency Ltd
- 12. How to align Social Media to Business Goals © 3seven9 Agency Ltd
- 13. Understand competitor strategies © 3seven9 Agency Ltd
- 14. Listen to potential customer conversation topics © 3seven9 Agency Ltd
- 15. Find potential customer locations © 3seven9 Agency Ltd
- 16. Examples of potential customer conversations © 3seven9 Agency Ltd
- 17. Develop business leads © 3seven9 Agency Ltd
- 18. Measuring Social Media: Case Study © 3seven9 Agency Ltd
- 19. Gather customer feedback Outage began 11th October OVER 16% CONVERSATIONS MENTIONED iPHONE OR ANDROID 40,000 POSTS IN LAST 30 DAYS CONTAINED “BLACKBERRY” AND “OUTAGE” 74% OF THOSE CONVERSATIONS HELD ON TWITTER © 3seven9 Agency Ltd
- 20. How to engage © 3seven9 Agency Ltd
- 21. How to engage quickly and effectively © 3seven9 Agency Ltd
- 22. How to engage quickly and effectively © 3seven9 Agency Ltd
- 23. How to engage quickly and effectively © 3seven9 Agency Ltd
- 24. So remember... 1. Social Media is more integrated, mobile, competitive and customer focused 2. It still has a long way to go in knowing what success looks like 3. Define and align to your business goals 4. Monitoring tools are a must 5. Resource is a problem 6. Find Engage Measure Repeat Simple. © 3seven9 Agency Ltd
- 25. Thank you. If you have any further questions please visit Stand 561 or tweet us at @3seven9 © 3seven9 Agency Ltd