This document provides tips for using video marketing to evolve your business. It discusses how video engages audiences at much higher rates than images and text. Video is also what consumers want to see. The document then covers fundamentals of video marketing like researching keywords, scripting with the POP method of outlining problems, outcomes and promises, and editing tips. It emphasizes keeping videos short between 1-10 minutes. Finally, it discusses strategies for growing an audience and getting value from video marketing with low budget testing.

1. EVOLVE YOUR
MARKETING
WITH VIDEO

2. 1892

3. ANTOINEDUPONT
#WestPalmBeach @adupont65

5. ANTOINEDUPONT
#WestPalmBeach @adupont65

7. ANTOINEDUPONT
#WestPalmBeach @adupont65

9. WIIFMWhat’s in it for me?

10. What Matters
To THEM

15. 1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

16. 18X

17. of all consumer Internet traffic is videos
Small Biz Trends
80%

18. people understand better when it’s visual
Small Biz Trends
67%

19. Video is what we
want to consume.

20. PROBLEM
It can be
intimidating!

21. TRUTH
What they want!

22. CHANGE
Where they are!
What they want!

23. 6FUNDAMENTALS

25. MYTH &
BAD HABIT

26. 7-9 seconds

27. BORING = 3s
GREAT = 30mn

29. 7-9 seconds

30. Commercial

32. Commercial

34. CONTENT
RESEARCH

35. Keyword Magic Tool

37. AnswerThePublic.com

45. WHAT’S MISSING?

46. CAN I MAKE
SOMETHING BETTER?

49. PREPARATION
& SCRIPTING

50. THE
POP
METHOD

51. P - PROBLEM
0 - OUTCOME
P - PROMISE

52. Problem:
not enough listings
Desired Outcome:
want perfect house for my family
Promise:
5 ways to snatch the
best house for you

55. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

56. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

58. EDITING TIPS

64. 1 Minute Video
=
1 Hour Editing

68. 3 TYPES
OF VIDEOS

69. EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 2-3mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 1-2mn
WHAT? TYPES?WHERE?

70. HOW-TO VIDEO

71. 51%Figuring How-To
(PEW Research Center)

74. $50K IN SALES
IN 2019

75. Decision is Made Without YOU (up to70%)
Gartner
57%

76. SERVICES
VIDEO

78. 80%Increased Conversions
(Eye View Digital)

79. EMAIL
SIGNATURE

83. GROW &
PROMOTE

88. #1 AUDIENCE
RETENTION

90. >50%

91. >50%

92. #2 AWESOME
THUMBNAIL

93. WAS NOW
+157% IMPRESSIONS
(IN 30 DAYS)

94. WAS NOW
+188% CTR(IN 60 DAYS)

96. Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good

97. ThruPlays is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good

98. Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

99. 9 Winning Videos
‣1/10 Winner
‣3 TOFU - HOW
‣3 MOFU - WHAT
‣3 LOFU - WHY

105. PERFECT
IS THE ENEMY OF
GOOD

107. Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker