Journey of indian advertaisments

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3. Indian consumers is expected to grow
four times to US$ 4.2 trillion by 2017
Indian luxury market is estimated to be
worth US$ 18 billion by 2017 from the
current level of US$ 14 billion
The Indian government has given
tremendous support to the advertising
and marketing industry
High disposable income shall lead to
approximately 80 million transactions
on the internet by 2020

4. History
1905
• B Duttaram set up his advertising agency in
Mumbai in 1905
1929
• Professionalism came in when J Walter Thomson
set up shop
1930
• Ad. canned rasgulla — a marketing innovation by
KC Das
1945
• Horlicks was sold as a refreshing drink. The idea
found few takers but the brand grew roots in
India, eventually

5. History
1950s
• It was the decade when Indian
advertising took baby steps in
creativity.
• Indian advertising began to do
creative work in India.
• Lifebuoy — initially called as
Royal Disinfectant Soap
• The Mahatma was a fan of Singer
sewing machines

6. History
1960s
• India’s first Advertising Convention
• It was decade of professionalism in
the advertising industry as
advertising agencies.
• The birth of the 'utterly butterly
delicious' campaign of Amul
• Advertising campaign for Wills
cigarettes. The 'Made For Each
Other' contest for the perfect
couple was launched in 1969
• 1st Asian Advertising Congress at
New Delhi

7. History
The Decade Advertising became more
scientific as National readership
Survey (NRS)
MBAs from B-schools were hired for
client servicing roles
Media boom
Special magazines
2nd Asian Advertising Congress at
New Delhi
Rural marketing

8. History
Indianisation of western advertising
Public sector advertising
Expansion and diversification of
agencies
Aug 15th 1982 – Colour TV introduced
Radio commercials introduced
NRS III by IMRB
Colour Printing more popular

9. History
Regional broadcasts, expansion of radio
Formation of ASCI
(Advertising Standards Council of India )
Adoption of a new code
Concept of sponsored programmes on TV

10. History
Niche magazines
Emphasis on Direct marketing
Satellite TV
CNN – 1st channel to be beamed to India
Star bouquet
Zee bouquet
DD Metro to counter satellite channels
Consumer Tracking and Satisfaction
studies

11. History
NRS VI
Internationalisation of domestic agencies
Net Advertising
The role of the advertising agency –
changing to that of a marketing consultant
Social Media Marketing
SEO and SMM
Behavioral targeting
Cookies
Referral Marketing

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