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History of indian advertising
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- 2. Indian Advertising • Hawkerscalling out their wares • Shop front signs • Street side sellers • Handbills • press ads
- 3. 1780 First Ads appear inHickey's Bengal Gazette.
- 4. Classified ad in ‘BombayTimes & Journal of Commerce’ which later became ‘The Times of India’ 1838 1840 – First formal ads were for Amateur theatricals.
- 5. 18th Century • Initialads from England. • Studios set up • First generation of visualisers & illustrators • Major advertisers were big shops: Spencer's, Army & Navy, Whiteaway & Laidlaw
- 8. • Ads appearin newspapers in the form of lists of the latest merchandise from England • Horlicks becomes the first 'malted milk' to be patented on 5th June 1883 (No. 278967). 1883
- 9. B. Dattaram &Co oldest existing Indian agency in Bombay 1905
- 10. India’s first everpress ad for West end Watches by Dattaram. 1907
- 11. India’s first banner on tramsby Dattaram. 1920
- 12. India’s first colourad for Ramtirth Brahmi Oil by Dattaram. 1945
- 13. India’s first adsoliciting ads by Dattaram. ‘Be wise. Advertise’ 1958
- 14. 1959-First agency tospearhead a movement to route public sector ads only through wholly owned Indian agencies. 1963-First agency to handle an election promotion. 1965 - First agency tot be awarded work for All India Congress Committee Conference. Other firsts by Dattaram.
- 15. ITC (then Imperial TobaccoCo. Ltd.) launches Gold Flake 1912
- 16. L.A. Stronach D.J. Keymer –Satayajit Ray worked here as an illustrator. – It later closed down – Becomes Clarion in Calcutta – Ogilvy, Benson and Mather (OBM) in Bombay. 1926 Foreign ad agencies
- 17. J Walter ThompsonCo Pr. Ltd –General Motors –E.J. Feildon was chief executive –Subhash Ghoshal was the first Indian to lead JWT. 1929
- 18. Indian agencies ofthe 30’s
- 19. 1934 - Venkatrao Sistaopens Sista Advertising and Publicity Services. The first full service Indian agency 1936 - Indian Broadcasting Company becomes All India Radio (AIR) 1939 - Lever's advertising department, LINTAS (Lever’s International Advertising Service) launches Dalda a brand and a marketing campaign specifically developed for India 1940
- 20. Indian flavour of theforties
- 21. Leela Chitnis first actressto endorse Lux soap. 1941
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- 24. • Industrialisation leadsto mass production and ‘Indiacentric advertising. • ’Radio Ceylon and Radio Goa’ popular radio stations • Burmah Shell – Promoted Kerosene by painting on both sides of vans. 1950
- 25. • Vicks VapoRub:a rub for colds, causes ripples with its entry in the balm market • Hindustan Thompson Associates Limited (HTA, previously J Walter Thompson), made the iconic Air India’s Maharaja campaign. 1951-53
- 26. – Cinema advertising introduced with2 minute films. – The Ad club Calcutta established 1957 - Vividh Bharati kicks off 1956 National advertising designed the ‘Murphy Baby’
- 27. Domination of Indian agencies inthe sixties
- 28. Wills Filter Tipped cigaretteslaunched and positioned as made for each other, filter and tobacco match Government persuaded to open up the broadcast media 1966
- 29. First commercial appearson Vividh Bharati. Later sponsored programmes like Binaca Geet Mala, Saridon ke Saathi Bournvita Quiz Contest became very popular. 1967
- 30. 1969 - Sylvester daCunhasets up DaCunha Associates 1970 - Frank Simoes sets up Frank Simoes Associates
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- 32. 1970 Concept of commercialprogramming accepted by All India Radio ‘Inspector Eagle’ sponsored by Eagle flasks. ‘Eveready ke Humsafar’ by Everyday batteries. 1971 Benson's undergo change in name to Ogilvy, Benson & Mather 1972 Western Outdoor Advertising Pvt Ltd (WOAPL) introduces first closed circuit TV (CCT) in the country at the race course in Mumbai
- 33. 1973 - RKSwamy established 1974 - Arun Nanda & Ajit Balakrishnan set up Rediffusion
- 34. 1975 - RaviGupta sets up Trikaya Grey 1976 - Commercial Television initiated
- 35. - First television commercialseen – The first TV ad was a still photo of Topaz blades. – The first ad film was for Vichitra Sarees. 1978 *Students’ Britannica India, Volume six, 2000, Sunil Robert
- 36. Growth in Indian advertising IndustryRs.100 millionRs.1600 million 1955 1978 1978
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- 38. 1980 Mudra communication networkset up by A.G. Krishnamurthy. ‘Only Vimal’ ‘I love you Rasna’ ‘Mint with a hole’ 1983 - Mudra sponsors first commercial telecast of a major sporting event with the India- West Indies series
- 39. 1981 - Network, associateof UTV, pioneers cable television in India 1982 Asiad '82 colour transmission of Television - Bombay Dyeing - the first colour TV ad
- 40. - Manohar ShyamJoshi's Hum Log - Maggi Noodles launched to become an overnight success 1983
- 41. - Vicco sponsorsYeh Jo Hai Zindagi! 1984
- 42. Mudra makes India'sfirst telefilm, ‘Janam' 1985
- 43. Buniyaad created by Mudra isfirst of the mega soaps 1986
- 44. - Price quality positioningof Nirma detergent boost sales 1986
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- 46. 1990 - Agenciesgo virtual with websites and Internet advertising - Brand Equity (magazine) of The Economic Times is born 1991 - Zee TV - Soon after the Gulf War enters STAR (Satellite Transmission for Asia Region) 1992 ‘Santa Barbara’ and ‘The Bold And The Beautiful’ on STAR Plus - a soap that started the cultural invasion
- 47. 1993 - India'spioneering advertising school, MICA (Mudra Institute of Communications Ahmedabad), 1996 - Indian ads bag three awards at the 43rd International Advertising Festival, Cannes - Sun TV - first regional TV to go live 24 /7
- 48. • Media boom •Army resorts to the services of private sector agencies • Advertising on the Internet increases. • Rise of software • TV producers banking on ad industry talent 1997
- 49. Growth in Indian advertising IndustryRs.1600 millionRs.50,000 million 1978 1999 1999
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- 51. - Mudra launchesmagindia.com - India's first advertising and marketing Gallery - Lintas merges with Lowe Group to become Lowe Lintas and Partners (LLP) - Kaun Banega Crorepati become a rage; 2000
- 52. Kyunki Saas BhiKabhi Bahu Thi – begining of saas bahu era
- 53. - Trikaya Greybecomes Grey Worldwide - Bharti's Rs 2.75-crore corporate TV commercial, where a baby girl is born in a football stadium, becomes the most expensive campaign of the year 2001
- 54. • HTA (HindustanThompson Associates) (1,500 mil) – the Indian arm of JWT, is one of the top in terms of income. – CEO Mike Khanna. – The club agency for Levers, – Build the brand Pepsi • Lintas. (1,000 mil) – in-house agency of Hindustan Levers. – Liril, lifebuoy, surf and Rin. – Ex CEO Alyque Padamsee – Now Prem Mehra
- 55. • O&M (700mil) – Kodak Titan, Cadbury, Fevicol • Mudra. (700 mil) – 1980 – Founded by A.G. Krishnamurthy. – Indegenous Affiliated with DDB Needham – Only Vimal, I love you Rasna, Nestle ‘Mint with a hole.’ • FCB Ulka (500 mil) • Rediffussion DY& R • RK Swamy BBDO • McCaan Ericsson • Contract • MAA Bozell.
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- 74. the beauty soapof stars The Lux beauties of India
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