Johnson & Johnson is a global healthcare company founded in 1886 in New Jersey. It has over 114,000 employees worldwide and sells products in 175 countries. In India, it was established in 1947 and now has over 2,000 employees. Johnson & Johnson's credo outlines its priorities to customers, employees, communities, and shareholders. Its vision is to provide high-quality healthcare products and services. It has a diverse portfolio of products across various healthcare segments and plans strategic acquisitions and diversification.
2. The world largest and manufacturer of health
care products
Founded in 1886 in USA , NJ, New Brunswick
Founder: Robert, James and Edward Johnson
CEO : Alex Gorsky
Sales of 65$ billion in 2011
114000 employees worldwide
Customer 175 countries
250 operation companies 57 countries
About
3. Spread its roots in India during 1947
Mr. Patrick Whaley who set the foundation
Johnson’s baby powder first product
Product like bellodomma, pharmaceutical
tapes were imported
Mfg by British Drug House, in Mumbai
1957 got registered
2000 employees country wide
Ranked best place to work in healthcare
sector
4. Credo
Credo
Johnson & Johnson has a credo
which delivers its values to
employees.
The Credo has 4 Para Describing
their preference to take care of.
1st Para Describes about their
responsibility towards their Customers
2nd about their Employee
3rd is about Community responsibility
4th is for their Stake holders.
6. Objective
Objective
The fundamental objective of
Johnson & Johnson is to provide
scientifically sound, high quality
products and services to help
heal, cure disease and improve
the quality of life.
7. Baby and Child Care
Skin Care
Oral and Wound Care
Women’s Health Care
THERMOCOOL
CARTO(g)
Animas(H)
Zytiga tablets
Edurant tablets
Xarelto tablets
8. A Substantial Marketing Arsenal
Strategic Acquisitions
Product Diversification
Positive Revenue Growth Projections
10. Every day, many people enjoy the products
and benefits of Johnson and Johnson.
The ethical practices of this brand is
leading to a strong brand however they
should also focus on customers as well as
on product development.
I have also concluded for this brand that
research and develop a brand through
supply teams and partnership.
Johnson and Johnson is the 2nd largest
player in Dabur India Ltd with Kimberly-
Clark Corporation in third place