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WELCOME
DESIGNED & PRESENTED BY | MONALISA JENA
Acharya Bangalore b school
The world largest and manufacturer of health
care products
Founded in 1886 in USA , NJ, New Brunswick
Founder: Robert, James and Edward Johnson
CEO : Alex Gorsky
Sales of 65$ billion in 2011
114000 employees worldwide
Customer 175 countries
250 operation companies 57 countries
About
Spread its roots in India during 1947
Mr. Patrick Whaley who set the foundation
Johnson’s baby powder first product
Product like bellodomma, pharmaceutical
tapes were imported
Mfg by British Drug House, in Mumbai
1957 got registered
2000 employees country wide
Ranked best place to work in healthcare
sector
Credo
Credo
Johnson & Johnson has a credo
which delivers its values to
employees.
The Credo has 4 Para Describing
their preference to take care of.
1st Para Describes about their
responsibility towards their Customers
2nd about their Employee
3rd is about Community responsibility
4th is for their Stake holders.
Vision
Vision
Objective
Objective
The fundamental objective of
Johnson & Johnson is to provide
scientifically sound, high quality
products and services to help
heal, cure disease and improve
the quality of life.
 Baby and Child Care
 Skin Care
 Oral and Wound Care
 Women’s Health Care
 THERMOCOOL
 CARTO(g)
 Animas(H)
 Zytiga tablets
 Edurant tablets
 Xarelto tablets
A Substantial Marketing Arsenal
Strategic Acquisitions
Product Diversification
Positive Revenue Growth Projections
Earthquake in Pakistan
Hurricane ‘Katrina’
HIV/AIDS
International Disaster Relief Organization
Mumbai Floods
Every day, many people enjoy the products
and benefits of Johnson and Johnson.
The ethical practices of this brand is
leading to a strong brand however they
should also focus on customers as well as
on product development.
I have also concluded for this brand that
research and develop a brand through
supply teams and partnership.
Johnson and Johnson is the 2nd largest
player in Dabur India Ltd with Kimberly-
Clark Corporation in third place
lisarkl01@gmail.com
Questions
Please.

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johnson and johnson

  • 1. WELCOME DESIGNED & PRESENTED BY | MONALISA JENA Acharya Bangalore b school
  • 2. The world largest and manufacturer of health care products Founded in 1886 in USA , NJ, New Brunswick Founder: Robert, James and Edward Johnson CEO : Alex Gorsky Sales of 65$ billion in 2011 114000 employees worldwide Customer 175 countries 250 operation companies 57 countries About
  • 3. Spread its roots in India during 1947 Mr. Patrick Whaley who set the foundation Johnson’s baby powder first product Product like bellodomma, pharmaceutical tapes were imported Mfg by British Drug House, in Mumbai 1957 got registered 2000 employees country wide Ranked best place to work in healthcare sector
  • 4. Credo Credo Johnson & Johnson has a credo which delivers its values to employees. The Credo has 4 Para Describing their preference to take care of. 1st Para Describes about their responsibility towards their Customers 2nd about their Employee 3rd is about Community responsibility 4th is for their Stake holders.
  • 6. Objective Objective The fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life.
  • 7.  Baby and Child Care  Skin Care  Oral and Wound Care  Women’s Health Care  THERMOCOOL  CARTO(g)  Animas(H)  Zytiga tablets  Edurant tablets  Xarelto tablets
  • 8. A Substantial Marketing Arsenal Strategic Acquisitions Product Diversification Positive Revenue Growth Projections
  • 9. Earthquake in Pakistan Hurricane ‘Katrina’ HIV/AIDS International Disaster Relief Organization Mumbai Floods
  • 10. Every day, many people enjoy the products and benefits of Johnson and Johnson. The ethical practices of this brand is leading to a strong brand however they should also focus on customers as well as on product development. I have also concluded for this brand that research and develop a brand through supply teams and partnership. Johnson and Johnson is the 2nd largest player in Dabur India Ltd with Kimberly- Clark Corporation in third place